Fast-paced and diverse, working in retail is well-suited to people who are always up for a challenge. Should you fit the bill and have oodles of shop-floor experience to back it up, a well-worded retail manager CV might just help you land your next job.
If you can motivate your staff and make the goods you sell enticing, there’s a position for you. The best retail manager CVs put excellent communication skills and proven sales ability at the forefront. So, how do you accomplish that?
The CV examples, builder tool, and resources at Resume.io are designed to take you through the process of developing a CV that leads to your dream job. Within this guide and its accompanying retail manager CV sample, you will find information on the following:
A retail manager’s position comprises a combination of management, customer service, budget, and sales duties. Depending on the type of establishment, its size, the products it stocks, and the proprietorship, duties may vary or tip heavily into one category or another.
The main responsibilities of a retail manager may include:
The four largest retail employers in the UK are all supermarkets, according to Prospects:
The cost of doing business in the UK is on the rise and has taken its toll on the retail industry. In addition, inflation has put a damper on sales. While the slow growth of 2022 is behind us, the British Retail Consortium (BRC) is predicting only 2.3-3.5% growth in 2023.
The good news is twofold: sales are expected to pick up in the second half of the year and that nonfood sales are also expected to grow, after a year of decline.
If you are a retail manager, you may find yourself working hard to maintain employee morale because of the difficulty of hiring and retaining entry-level employees. You can also expect to work weekends and holidays, and generally to be at the store working irregular hours.
What does a retail manager earn?
The median income for a retail manager in the UK is £25,402 per year. Starting salary may be lower than £19,000, while high-end earners may garner more than £36,000 in wages, according to Payscale.
Your retail manager CV must stand out, especially in this market, but the sections are not the place to veer from the norm. All CVs should contain common elements, as follows:
You will have ample opportunity to personalise your CV within the text and design, but the sections you include – and their names – should be those used by most CV writers. That’s because:
More on the ATS
Not only does the ATS scan your CV, but it ranks it against all other CVs submitted for the position. The rankings are based on keywords and phrases your prospective employer lists as important and only the top-ranked candidates make it through to human eyes.
Take note of the skills and attributes within the job advertisement and echo those on your retail manager CV, if they match your skills and experience, of course.
Our advice for the format of your retail manager CV is akin to the advice for your sections: Keep it standard unless there’s an overwhelming reason not to. That means employing the reverse chronological style for your employment history and education sections.
There are circumstances when you may want to consider an alternative CV format. Perhaps you have been a manager, but not in retail; you began your career in a completely different field; or this will be your very first job or your first job after a break to raise children. In those cases, you may find that a CV that emphasises your skills or education over your work experience serves you better.
Take the opportunity provided in the summary of your retail manager CV to sell yourself. You know the market is tough, but your business sense, management skills, and sunny disposition make you a great fit for the job.
You have about four lines of text within this section, also called a profile, to introduce your career and explain why the hiring manager should offer you an interview. Here’s a suggested outline for this freeform section:
Take care to match your tone to the type of merchandise and the image of the establishment. If you want to sell classic men’s business suits, your tone should lean toward stiff upper lip, but if you are aiming at a teen boutique, you probably want to pick up the hip factor.
Looking for more inspiration? Read over these related retail CV examples: supermarket CV sample, customer service CV example, sales assistant CV sample, sales CV example, sales manager CV sample.
Dynamic and business-savvy Retail Manager with history of success in managing shift and departmental operations within busy retail stores. Currently pursuing Bachelor of Science in Business Management with goal of progressing toward regional management positions.
If you have been in the workforce for at least a few years, this section will consume the bulk of space on your retail manager CV, but there’s no need for you to dig back into the past to your first job if you have been working for 10 years or more.
As you compile your bullet items (because your employment history section should be composed of descriptive phrases), consider the retail successes you have had that prove you can not only step in and run the retail establishment, but make improvements.
While part of your job requires harder to quantify abilities such as communication, much of it is quantifiable. Hard statistics and facts strengthen your case, so instead of saying “improved customer satisfaction” give the exact matrix and add in how you did it. “Increased customer satisfaction by 20% after revising employee training program” is much better. Sales figures, budget savings, and employee retention numbers will also bolster your case.
Store Manager at Primark, Cardiff
June 2017 - Present
Men's Department Manager at Next, Cardiff
February 2015 - June 2017
The skills section of your retail manager CV is no afterthought. In fact, it may be the most important part of your document. Why? Because it is among the first places recruiters look. You’ve made it past the ATS, but do you really have the skills they seek?
The skills you choose to emphasise also say a lot about what you think is most important to do your job well.
Your job requires you to be an excellent leader who can manage both staff and customer service communication. You also must understand your retail vertical, budgeting and inventory, and the best ways to display merchandise. Those are huge categories. Try breaking them down to offer a more pointed description of your abilities.
| Instead of … | Try … |
| Management skills |
Clear delegation to staff Scheduling expertise Precise budgeting |
| Excellent communication |
Active listening Diplomatic communicator High-level presentation skills |
| Customer service |
Cultivate customer relationships Problem-solving with customers |
While there are no formal university degree requirements for a retail manager, many store managers have an educational background in business, sales, or retail marketing. Some large companies have their own training programs as well.
To get a university degree, you will need A levels or an equivalent qualification. You may also take a college course such as a level 3 diploma in retail skills management or a level 4 diploma in retail management.
Whatever your qualifications, list them here. Consider including certifications or any awards you have earned. If you have earned many retail honours and you have space, break them out into an Accolades or Honours section.
Bachelor of Science in Business Management , Cardiff University, Cardiff
September 2018 - Present
One of the components of a retail manager’s job is creating pleasing visual displays of merchandise, or overseeing the creation of these displays. That makes the layout and design of your CV directly relevant to your qualifications.
Apply the same principles you use on the job: eye-catching, organised, easy to search. Once again, take care with the image you project. First impressions matter.
To make your life easier, start with an HR-tested and expertly-designed CV template. You can always customise it, but you won’t have to worry yourself with formatting and you will find cover letter templates to match.