Copywriters are the unseen wordsmiths who bring brands to life. Whether crafting engaging blog posts, writing attention-grabbing product descriptions, or creating persuasive ads, these creative professionals use the power of language to connect with audiences and drive results.
It’s clear why copywriting is such a sought-after field, with many businesses and brands relying on compelling copy to drive sales and revenue growth. While the competition can be strong for the plum copywriting jobs, a well-written and tailored copywriter cover letter can help you stand out from the crowd and land your next great role.
Luckily, we have you covered with a fresh approach to crafting your copywriting cover letter which will ensure that you engage and entice your audience (the hiring manager) with your personal brand as an ideal copywriter candidate.
Dear Mr. Harper,
I am writing to express my interest in the Copywriter position at Inkwell Communications Ltd as advertised on Reed.co.uk. With my creative writing background and three years of professional copywriting experience in the Manchester and London markets, I am excited about the opportunity to bring fresh perspectives to your creative team.
During my time at Ogilvy's Manchester office, I developed compelling copy for clients across retail, financial services, and technology sectors. My work on the Marks & Spencer seasonal campaign contributed to a 22% increase in online engagement, while my financial service copy for Nationwide Building Society simplified complex products without losing their essential selling points. Most recently, at The Community Agency in London, I've honed my ability to adapt tone and style across diverse brands while meeting tight deadlines in a fast-paced environment.
What particularly draws me to Inkwell Communications is your reputation for crafting authentic brand stories that resonate deeply with audiences. Your recent campaign for the Brighton Food Festival demonstrated precisely the kind of storytelling-driven approach that aligns with my strengths as a writer. I admire how your agency balances creative innovation with commercial effectiveness, and I would be thrilled to contribute to this ethos.
My skills include:
I am confident that my combination of creative thinking, commercial awareness, and technical writing skills would make me a valuable addition to your team. I would welcome the opportunity to discuss how my experience and approach could contribute to Inkwell Communications' continued success.
Thank you for considering my application. I look forward to hearing from you.
Yours sincerely,
Pippa Dalton
Structuring your copywriter cover letter the right way will help you project your professionalism and attract the attention of a hiring manager.
Here are the essential components to include:
Using these guidelines in writing your copywriter cover letter will help you send a clear message of your copywriting skills and experience to the reader. Later in this guide, we will cover what you should include in each section.
Your copywriting cover letter doesn’t need to be long. Stick to a one-page cover letter that is concise, informative, and engaging to avoid the hiring manager zoning out.
Writer’s block can happen to the best of us! If you’re looking for some inspiration for your copywriter cover letter, view our other related cover letter examples:
Our article on how to write a cover letter is another great resource that provides comprehensive information and details about crafting every section of a cover letter.
After creating your cover letter header and overall structure, it’s time to start developing an impactful introduction.
If the opening of your cover letter doesn’t capture the reader's attention, it could be game over. Start with a bold statement that highlights your most impressive achievement. What’s your most noteworthy accomplishment that will make the hiring manager take notice? Zero in on one key point and emphasise it.
For example, you might start by mentioning how your copywriting has consistently averaged a 20% conversion rate. This strong achievement demonstrates your ability to create content that drives results.
Dear Mr. Harper,
I am writing to express my interest in the Copywriter position at Inkwell Communications Ltd as advertised on Reed.co.uk. With my creative writing background and three years of professional copywriting experience in the Manchester and London markets, I am excited about the opportunity to bring fresh perspectives to your creative team.
To Whom It May Concern,
Please consider this letter my application for the role of Copywriter with Oakfield Creative. I enclose my CV for your consideration and review.
Generic introductions aren’t going to set the world on fire. Injecting your passion for copywriting, outlining the level of your experience, and spotlighting a standout accomplishment will boost your credibility with the hiring manager.
Another great way to spark interest is by mentioning a connection to the employer. This could include a referral from an existing employee, interactions with industry professionals, or networking with a company representative at an industry event.
Include these key elements when creating the body of your copywriting cover letter to help you stay on track:
Following a powerful introduction, you’ll need to keep the momentum up by showing why your skills, experience, and passions make you the ideal candidate for the job.
Here’s how you can weave your qualifications into a compelling narrative:
Create a ‘visual brand’ for your CV and cover letter
Your copywriter CV and cover letter should be a matching set, using the same design, font, and formatting styles. The headers should be similar, if not identical, to make it clear that these two documents come from the same applicant. Any mismatching can suggest a lack of attention to detail and professionalism to an employer.
Another important message you want to get across in your copywriter cover letter is that you fully understand your target employer’s business. Having a solid understanding of their brand, products and services, target audience, mission, and vision will allow you to connect with the company via your cover letter.
For example, BrewDog is a globally recognised craft beer brand that has established a strong, creative, and distinct brand voice. Conducting some background research reveals:
For this specific example, referencing your experience in creating successful campaigns that resonated with environmentally aware audiences and championed sustainability could be a persuasive argument that propels your candidacy forward.
During my time at Ogilvy's Manchester office, I developed compelling copy for clients across retail, financial services, and technology sectors. My work on the Marks & Spencer seasonal campaign contributed to a 22% increase in online engagement, while my financial service copy for Nationwide Building Society simplified complex products without losing their essential selling points. Most recently, at The Community Agency in London, I've honed my ability to adapt tone and style across diverse brands while meeting tight deadlines in a fast-paced environment.
What particularly draws me to Inkwell Communications is your reputation for crafting authentic brand stories that resonate deeply with audiences. Your recent campaign for the Brighton Food Festival demonstrated precisely the kind of storytelling-driven approach that aligns with my strengths as a writer. I admire how your agency balances creative innovation with commercial effectiveness, and I would be thrilled to contribute to this ethos.
My skills include:
Wrap up with a strong concluding paragraph that provides a brief recap of key points and thanks the reader for their time in reviewing your application.
Then you can end your copywriter cover letter by expressing your desire to continue the conversation via a follow-up call or next steps.
I am confident that my combination of creative thinking, commercial awareness, and technical writing skills would make me a valuable addition to your team. I would welcome the opportunity to discuss how my experience and approach could contribute to Inkwell Communications' continued success.
Thank you for considering my application. I look forward to hearing from you.
Yours sincerely,
Pippa Dalton
Make sure that you request an interview in a way that doesn’t sound arrogant. Then sign off with a professional closing, such as “Sincerely,” and your name.
A well-written cover letter is an essential component of any job application, particularly if you’re a copywriter looking for your next writing gig.
Showcase your top-level skills, experience, and achievements across your copywriter cover letter, from your introduction through to your conclusion. This will help you show the hiring manager that you’re the perfect fit for their team.
Kickstart your job search with our cover letter builder and CV maker. This includes access to 18 career-boosting tools you can use to search for jobs, track your progress, prepare for interviews, and negotiate salaries with confidence.