A strong copywriter CV is the key to success for any copywriter role. Copywriters are responsible for using their creativity to generate ideas and write content. Some will work in a particular niche, while others can turn their hands to a range of subjects. When applying for a job as a copywriter, you need to create a CV that will grab the hiring manager's attention. Your CV should show why you are the perfect person for the job.
Resume.io’s copywriter CV example and writing guide are designed to help you land the interview for your ideal copywriter job. In this guide, we will cover these topics:
- The best way to structure your CV for a copywriter job and ensure you highlight your key skills.
- The benefits of placing keywords throughout your CV.
- How to format your copywriter CV to make it clear and concise for the reader.
Resume.io is an expert provider of advice and resources for job seekers in all professions – both at entry and experienced level. In addition to this guide, you can also look at the wealth of other CV examples and guides we have created for further guidance.
What does a copywriter do?
Copywriters create exciting content that can help boost company brands and increase profits. They may write content for websites, brochures, newspapers, etc., aiming to drive customers to the client.
Copywriters often work on a freelance basis, but there is also a growing need for copywriters to work in-house for companies permanently. Depending on the company you intend to work with, you may need to have a relevant writing or marketing degree or at least some writing experience. They may also require specific industry experience. For example, a copywriter working for a car company, may need to have experience within the automotive industry.
How to write a copywriter CV
It is important to plan out your copywriter CV before you get started with writing the content.
These are the standard sections on a CV:
- Employment History
Choosing the best CV format for a copywriter
If you are an experienced copywriter, the reverse chronological CV format is the best choice, and this is where the employment history section is in order from the most recent. In addition, you can list the primary duties of the roles in bullet format.
The hybrid CV format also has the skill section at the top and a shortened employment history section. It would be most helpful if you have relevant skills but no relevant experience as a copywriter. Functional CV format is not ideal here as relevant copywriting degrees are rarely the deciding factor for inviting you for an interview.
As a copywriter, you may already be familiar with the Search Engine Optimisation or SEO techniques used in most online writing. However, did you know your CV is also in need of keyword optimisation?
Applicant Tracking Systems or ATS are algorithms that scan CVs for keywords from the job description and pass only the highest-ranking onto the hiring manager for review. You can reduce your chances of being filtered out by adding job description-specific words and phrases to the appropriate sections of your resume and choosing a format with clearly labelled section headings.
CV summary example: your introduction
The summary is the first section of your copywriter's CV and should contain 3-5 sentences. It is where you summarise the skills and experience you possess as a copywriter, which are relevant to the copywriting role you are sending your application. If you don't have relevant experience, focus on the transferable skill and experience instead.
Experienced copywriter with wide-ranging expertise, including in travel, fashion and politics. Reliable and hard-working with the ability to manage own schedule and meet tight deadlines. A strong communicator, with the proven ability to communicate brand or corporate messages.
Employment history sample: the next chapter
The following section is the employment history section, where you detail your experience as a copywriter. You should always stick to bullet points and describe the primary duties, especially those relevant to the role. Depending on the position and requirements, you can tailor the section slightly but always stick to the facts.
Copywriter at Arctic Fashion Ltd, Birmingham
January 2021 - Present
- Responsible for creating enticing and accurate product descriptions and compelling content for social media adverts.
- Working closely with the graphic designer to ensure that images are attractive and consistent with brand.
- Adhering to brand guidelines in all content created.
- Working to meet deadlines as set with clients and advising of any issues along the way.
Junior Copywriter at Birmingham Travel Centre, Birmingham
February 2018 - December 2020
- Supported the senior copywriter by generating content ideas and creating copy for brochures and the website.
- Assisted management at meetings relating to copywriting and communicated changes or updates with clients.
- Researched target market and compiled data-backed presentations to ensure content was relevant and target-oriented.
CV skills example: tailor to the job
In addition to strong writing skills and a good grasp of English, copywriters also need to pay close attention to detail and possess a creative flair. They also need to be reliable, as copywriters are usually required to work to deadlines.
If you don't have much professional writing experience, you can home in on any transferable skills on your resume. For instance, if you have worked as a proofreader or like to write in your spare time, you can state this on your resume. It is also hugely beneficial to create a portfolio, even if it is non-paid copywriter work. There are free online portfolio creators, including Behance and Crevado, that you might want to use.
- Effective Time Management
- Ability to Work Under Pressure
- Microsoft Office
- Creative Writing
- Communication Skills
Copywriter CV education example
Copywriting-related degrees can be helpful if you don't have any relevant experience. However, as they are usually not as important as experience, you can put the education section after employment. You should always start with your most recent qualifications.
BSc Business Management with Marketing, University of Birmingham
September 2013 - June 2016
CV layout and design: first impressions count
The key is in the detail when it comes to your copywriting CV, and a clean, simple layout and design is all that is required. As long as the copywriter's CV template is easy-to-read and attractive, you can't go far wrong.
Key takeaways for a copywriter CV
- Experience as a copywriter is attractive to a prospective employer. However, they may accept candidates that highlight transferable skills too.
- Make sure you use your summary to emphasise your main skills, experience, and career goals.
- Take a look at our copywriter CV sample for inspiration with your page layout.