1. Examples
  2. Marketing
Written by Lyndsey McLaughlinLyndsey McLaughlin

Marketing cover letter example

You're already a pro marketer — but can you sell yourself? Crafting an engaging marketing cover letter could help you get hired faster. Read our expert-backed guide and showcase your skills now.
4.5
Average rating
43 people’ve already rated it
Marketing cover letter example
Edit This Cover Letter

A marketing role can be wide-ranging and can cover everything from creating marketing materials to managing social media platforms. Marketing is paramount for organisations these days, as it helps with promoting a business and increasing sales.

In the UK, marketing is one of the most popular degree subjects, however, it is not always necessary to have a qualification in the subject, if you have sufficient experience and skills.

If you are on the job hunt and looking to apply for a marketing position, a great cover letter can set you apart from other candidates with similar skills and experience. This writing guide along with our marketing cover letter examples will explore the following:

  • The best format to use for your marketing cover letter to write succinctly and effectively
  • How to tailor your cover letter to suit the job you are applying for
  • How to avoid the most common deal-breaking cover letter mistakes
Expert tip

Resume.io is an expert resource for job seekers in all fields and at all experience levels. For even more insights and tips, check out our cover letter examples and corresponding writing guides.

Best format for a marketing cover letter

It is vital that you cover the key elements of your skills and experience in your cover letter. Your cover letter should only be one page in length so you have limited space to make an impact. To ensure you cover the most important aspects, you may wish to follow this standard format for your marketing cover letter:

  • Header – name and key contact details
  • Greeting – how you address the recipient
  • Introduction – the main aspect of your expertise relevant to the role
  • Main body – further information on your skills, experience and major achievements
  • Conclusion – follow up your interest and include a call to action.

Your cover letter is a brief introduction to your main experience and skills. The main aim of your cover letter is to entice the reader to want to read more. Check out our comprehensive cover letter guide for more general advice on formatting a great cover letter.

Check out our adaptable marketing cover letter example below:

Adaptable cover letter sample

Dear Mr. Beaton, 

As an experienced marketing manager, I have a decade of expertise in all areas of marketing, particularly in digital format. 

I have managed a team of 10 staff members and developed successful marketing campaigns from the ground up. I have achieved “employee of the month” on three occasions, thanks to my ability to manage a team, my own workload, and exceed my goals every month. 

With a degree in marketing and my experience to date, I am particularly successful at helping businesses achieve sales through social media marketing and advertising. One of the most significant examples of this was a coffee shop which achieved 40% growth in the two months after I took the account. 

I have a keen interest in working for your organisation and am particularly impressed with your award in the top 100 employers in the UK. 

I would relish the opportunity to work with your many reputable clients and help them grow their businesses through my marketing ideas and my ability to adapt to any audience. 

The opportunity to discuss my experience in more detail would be most welcome. 

Regards, 

Lisa

Copied!
Marketing cover letter

Cover letter header

The cover letter header is situated at the top of your cover letter and contains your name and contact details, including your address, telephone number and email address. If you have good recommendations on your LinkedIn profile, you may also want to include this. 

In some cases, hiring managers will invite you to an interview just by reading your cover letter, if it gives them all the information they need. Check out the header on our marketing cover letter sample to get an idea for your own.

The purpose of the cover letter header: To inform the hiring manager of how to reach you by including your key contact details.

Statistical insight

Ready to take the leap? You won't regret it. The British marketing sector has been increasing year on year — with 225,000 professionals employed in this industry in 2021. 

Cover letter greeting

You should always start your cover letter with a professional, formal greeting. If the contact details are on the job advert, you can use these. If not, you may want to try and find the relevant contact using the company’s website or LinkedIn.

A personal greeting is always favourable, as it can help you to build rapport from the start. If you are struggling to locate the contact for the role, it is also appropriate to use "Dear Recruitment Team" or "Dear Hiring Manager." Below you’ll find the greeting of our marketing cover letter example.

The aim of the cover letter greeting: Start the cover letter off in a professional, formal manner.

Cover letter introduction

The introduction of your marketing cover letter is where you can provide the hiring manager with the most relevant aspect of your experience or skills to date. You should tailor your introduction to suit the role to which you are applying. What can you say to instantly attract the attention of the hiring manager? Below you’ll find the introduction of our cover letter sample.

What you want to achieve with the cover letter intro: Make the hiring manager sit up and take notice. What attributes do you have that the hiring manager won’t be able to resist?

Adaptable cover letter introduction example

Dear Mr. Beaton, 

As an experienced marketing manager, I have a decade of expertise in all areas of marketing, particularly in digital format. 

Copied!

Cover letter middle part (body)

The body of the cover letter is the main section in which you will go into a little more detail about your skills and expertise. Remember, the cover letter leads you to the CV, so it doesn’t need to be too in-depth; highlights are enough. If you have key achievements that you think would be of interest to the hiring manager, you can mention them here. It is always good to back your statements with statistics, if they are relevant to the role. Marketers will usually have targets, so it is appropriate for this role. See our adaptable cover letter sample below.

The main objective of the body of your cover letter: Impress the hiring manager. Show them what you can offer and help them achieve.

Adaptable cover letter middle part example

I have managed a team of 10 staff members and developed successful marketing campaigns from the ground up. I have achieved “employee of the month” on three occasions, thanks to my ability to manage a team, my own workload, and exceed my goals every month. 

With a degree in marketing and my experience to date, I am particularly successful at helping businesses achieve sales through social media marketing and advertising. One of the most significant examples of this was a coffee shop which achieved 40% growth in the two months after I took the account. 

I have a keen interest in working for your organisation and am particularly impressed with your award in the top 100 employers in the UK. 

I would relish the opportunity to work with your many reputable clients and help them grow their businesses through my marketing ideas and my ability to adapt to any audience. 

Copied!

How to conclude your marketing cover letter (conclusion and sign-off)

It is important to wrap up your cover letter, rather than finishing it abruptly. A good sign off will reinforce your desire to work for the company. Make sure to include a call to action which invites the hiring manager to set up an interview with you. You can find one in our adaptable cover letter sample below.

The purpose of the conclusion:  Reinforce your interest and in particular, your interest in this particular organisation and role.

Adaptable cover letter conclusion and sign-off example

The opportunity to discuss my experience in more detail would be most welcome. 

Regards, 

Lisa

Copied!

Common mistakes in a marketing cover letter (and steps you can take to avoid them)

As a marketing professional, you understand the importance of accuracy. Just one spelling mistake or wrong link could affect your entire marketing campaign. 

The same approach should be used when you are writing your marketing cover letter. Make sure you pay close attention to these:

  • Spelling – As a marketing professional, your spelling needs to be accurate, and if you make mistakes like this on the cover letter, the hiring manager may be concerned at how accurate your marketing materials will be. Use a spell check and even ask for a second opinion if you want to ensure there are no inaccuracies with your spelling.
  • Too long – Your cover letter should be 200-400 words. It is a brief round up of your experience, which is accompanied by a more detailed CV.
  • Generic – Hiring managers want to see that you are enthusiastic about THEIR organisation. Generic cover letters are obvious and won’t make the hiring manager feel that you are applying for the right reasons. Always tailor your cover letter, even if it is just small tweaks.
Expert tip

Just as marketing materials need to be visually attractive to convey the right message, your cover letter should present your skills and experience in an aesthetically-pleasing format. Luckily a professionally-designed cover letter template can make this a quick and easy task.

Key takeaways

  1. Keep your cover letter brief and focus on the most important aspects of your experience and skills so far.
  2. Tailor your cover letter to the role you are applying to and show your enthusiasm for the company.
  3. Proofread your cover letter and check for any spelling and grammatical mistakes.
  4. Check out our marketing cover letter sample for more insights into creating a great header.
Build your cover letter in minutes
Build your cover letter in minutes
A professional cover letter will make a good impression, but it’s just the beginning. With every template, you get full access to a suite of 18 powerful tools (incl. AI interview prep).
Create Cover Letter

Free professionally designed templates

With over 10 million CVs and cover letters created, Resume.io is the leading online career builder that land you interviews
4.5 out of 5
based on 50,952 reviews on Trustpilot
Use This TemplateStockholm cover_letter template
Stockholm
1,400,000+ users chose this template
Use This TemplateNew York cover_letter template
New York
450,000+ users chose this template
Use This TemplateVienna cover_letter template
Vienna
120,000+ users chose this template
Use This TemplateSydney cover_letter template
Sydney
160,000+ users chose this template
Use This TemplateLondon cover_letter template
London
290,000+ users chose this template
Use This TemplateDublin cover_letter template
Dublin
260,000+ users chose this template
Use This TemplateMoscow cover_letter template
Moscow
64,000+ users chose this template
Use This TemplateAmsterdam cover_letter template
Amsterdam
160,000+ users chose this template
Use This TemplateMadrid cover_letter template
Madrid
150,000+ users chose this template
Use This TemplateSantiago cover_letter template
Santiago
140,000+ users chose this template
Use This TemplateSingapore cover_letter template
Singapore
53,000+ users chose this template
Use This TemplateOslo cover_letter template
Oslo
57,000+ users chose this template
Use This TemplateCape Town cover_letter template
Cape Town
7,900+ users chose this template
Use This TemplateParis cover_letter template
Paris
36,000+ users chose this template
Use This TemplateBerlin cover_letter template
Berlin
94,000+ users chose this template
Use This TemplateGeneva cover_letter template
Geneva
3,400+ users chose this template
Use This TemplateVancouver cover_letter template
Vancouver
47,000+ users chose this template
Use This TemplateTokyo cover_letter template
Tokyo
63,000+ users chose this template
Use This TemplateMilan cover_letter template
Milan
52,000+ users chose this template
Use This TemplateLisbon cover_letter template
Lisbon
30,000+ users chose this template
Use This TemplateBarcelona cover_letter template
Barcelona
29,000+ users chose this template
Use This TemplateCopenhagen cover_letter template
Copenhagen
23,000+ users chose this template
Use This TemplateChicago cover_letter template
Chicago
20,000+ users chose this template
Use This TemplateRio cover_letter template
Rio
29,000+ users chose this template
Use This TemplateRome cover_letter template
Rome
5,700+ users chose this template
Use This TemplateBoston cover_letter template
Boston
18,000+ users chose this template
Use This TemplateToronto cover_letter template
Toronto
110,000+ users chose this template
This website uses cookies to improve user experience and perform analytics and marketing. By using our website, you consent to all cookies in accordance with our Cookie Policy and Privacy Policy.
Accept Cookies