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Written by Charlotte GraingerCharlotte Grainger

Life Coach Cover Letter Example

You’re a pro at helping clients reach their full potential — but how can you reach yours? In the following guide, we share the best strategies for creating an epic life coach cover letter from scratch.
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Life Coach Cover Letter Example
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You’ve got a real gift. You can see that spark of potential in each client and know how to make the most of it. As an expert life coach, you take people anywhere from zero to hero. But can you work the same magic when it comes to your own career? 

If you’re looking for a way to land your next life coaching job, your cover letter could be the key. Personality is everything in this client-facing field. So, writing a captivating application letter that packs a real punch is the answer. Here at Resume.io, we have everything you need to get started. In the following writing guide and life coach cover letter example, we will touch upon: 

  • The best format to use when writing your life coach cover letter
  • What to write in each section of your application letter
  • How to conclude and leave the reader wanting more
  • How to best position the tone of your cover letter
  • Tips for writing a cover letter when you have no experience.

Writing your next cover letter doesn’t have to be a challenge. We have a varied library of additional cover letter examples to give you all of the inspiration you need. 

Best format for a life coach cover letter

Before you start writing your life coach cover letter, you need a master plan. Including the following elements in your letter is the way to go: 

  • The cover letter header
  • The greeting/salutation
  • The cover letter intro
  • The middle paragraphs (body of the letter)
  • The ending paragraph of your cover letter (conclusion and call-to-action)

Chances are, you have a whole load to say about your professional experience and why the reader should pick you. However, you don’t want to bore their socks off by giving them a short history of your life so far. Instead, you need to pick out the parts that are relevant to this position. Using the above structure will help you stay on track when writing the letter. 

Getting the cover letter format from the start is essential. It means that the reader can easily get the information they need when looking at your application. If you’re new to writing this type of letter, take a quick look at our full formatting guide for the inside scoop. You can also check out our life coach cover letter example for an idea of how to get it right:

Adaptable cover letter sample

Dear Mr. Pilkerton,

After over a decade as a life coach, I hope to join a coaching organization that has a wide range of international clients. I find the cultural aspects of working with a global client base fascinating and hope that my experience may make me a valuable member of your team.

With a proven track record of helping global clients achieve a 90% success rate in reaching their goals and an innate passion for empowering individuals to unlock their fullest potential, I have helped clients in 22 countries, from Hong Kong to Switzerland.

  • Oversaw the personal and professional growth of over 300 clients, with 87% of them noting improvements in their emotional intelligence and self-awareness.
  • Created and implemented 50+ individualized coaching programs tailored to client needs, resulting in a 60% increase in client retention rates year-over-year.
  • Spearheaded monthly online workshops which drew an average of 440 participants per session, leading to a 30% increase in new clients in 2022.
  • Launched a bi-weekly podcast on personal growth with 10,000+ subscribers in its first year, providing valuable touchpoints for potential and current clients.

My inherent ability to connect with global business leaders has been instrumental in breaking barriers, facilitating open conversations, and instilling trust. My coaching style, rooted in genuine compassion and grounded pragmatism, ensures my clients feel seen, heard, and empowered to make changes.

I look forward to the opportunity to discuss the role during an interview. I know that my coaching ethos is a perfect fit for your culture and would be happy to share some of my previous client recommendations.

Sincerely,

Chris Sanders

Copied!

Cover letter header

The cover letter header contains your basic details: your name, location, and contact information. You don’t need to do anything snazzy here. Instead, simply make sure that the text is easy to read and stands out. If the reader is impressed by your application, they will want to reach out to you pronto. Don’t make it any harder than it needs to be here! 

Cover letter greeting 

Next up, it’s time to tackle your cover letter greeting. This is how you say “hello” to the professional reading the letter. As a life coach, you may pride yourself on your innate approachability. Perhaps you build up a natural rapport with each of your clients. That’s great… but you don’t know the reader yet and you need to keep things professional. 

The best way to go is to use a formal greeting. For example, you can start things off with “Dear Mr. Styles”. If you’re not sure who will be reading your cover letter, opt for a more generic opener. You could write something like “Dear hiring manager,” for instance. 

Cover letter introduction

First impressions matter. When you’re writing your cover letter, the first few sentences need to showcase your personality. The most effective approach is to find a single “hook” that will grab the reader’s attention. 

What is your most impressive feat? You may have worked with big-name clients, have achieved stellar results, or have reams of trusted reviews. Whatever the case, you can use this information to your advantage at the start of the cover letter.

Adaptable cover letter introduction example

Dear Mr. Pilkerton,

After over a decade as a life coach, I hope to join a coaching organization that has a wide range of international clients. I find the cultural aspects of working with a global client base fascinating and hope that my experience may make me a valuable member of your team.

Copied!

Cover letter middle part (body)

The middle paragraphs of cover letters are where things get interesting. By now, you should have already piqued the reader’s interest. Don’t lose it at this crucial point. In the next two to three paragraphs, you need to convince them that you are a top life coach. There are a few different angles that you may choose to take, as follows: 

  • Talk about your experience. Who have you worked with in the past? What results did you gain? Do you have testimonials to back up your claims? Be specific here.
  • Talk about your approach. No two life coaches are alike. It’s likely that you have your own unique approach to your job. Give the reader a brief idea of the type of strategies you use and how they differ from your run-of-the-mill life coach.
  • Talk about your own journey. What is it that makes you qualified to give others advice? Perhaps you have enjoyed a wildly successful career. Maybe you built a business empire. You could have gone from rags to riches. If you have a personal story of success that is sure to win over the reader, you may want to include it.
Adaptable cover letter middle part example

With a proven track record of helping global clients achieve a 90% success rate in reaching their goals and an innate passion for empowering individuals to unlock their fullest potential, I have helped clients in 22 countries, from Hong Kong to Switzerland.

  • Oversaw the personal and professional growth of over 300 clients, with 87% of them noting improvements in their emotional intelligence and self-awareness.
  • Created and implemented 50+ individualized coaching programs tailored to client needs, resulting in a 60% increase in client retention rates year-over-year.
  • Spearheaded monthly online workshops which drew an average of 440 participants per session, leading to a 30% increase in new clients in 2022.
  • Launched a bi-weekly podcast on personal growth with 10,000+ subscribers in its first year, providing valuable touchpoints for potential and current clients.

My inherent ability to connect with global business leaders has been instrumental in breaking barriers, facilitating open conversations, and instilling trust. My coaching style, rooted in genuine compassion and grounded pragmatism, ensures my clients feel seen, heard, and empowered to make changes.

Copied!
Statistical insight

How much do life coaches earn?

 

Around the USA, life coaches make an average of $53,754. However, your exact salary will depend largely on where you live. Salary.com reports on the top five earning states for life coaches and how much you can expect to make: 

  1. District of Columbia: $59,839
  2. California: $59,291
  3. New Jersey: $59,178
  4. Alaska: $58,646
  5. Massachusetts: $58,501

How to close a life coach cover letter (conclusion and sign-off)

When you’re happy with the middle part of your cover letter, it’s time to move on to the conclusion. As the reader reaches the end of your application, they will start to slow down somewhat. That means you have a chance to make one last impression. 

Why not tease them with the idea that you have more to share? You could use a call to action encouraging them to get in touch if they want to know more about your unique experience and approaches. Alternatively, you may want to go with a short, sweet, and polite sign-off. Be sure to end on a positive note that leaves the reader wanting more. 

See our cover letter sample:

Adaptable cover letter conclusion and sign-off example

I look forward to the opportunity to discuss the role during an interview. I know that my coaching ethos is a perfect fit for your culture and would be happy to share some of my previous client recommendations.

Sincerely,

Chris Sanders

Copied!

Writing psychology: How to get the tone of the letter on point

Tone is everything when you’re writing your cover letter. Life coaches need to have a positive, “can do” attitude when working with clients. If your application sounds dull, the reader won’t want to meet you in real life. With that in mind, make sure that your cover letter shows off your personality. You can use creative language and adjectives, such as: 

  • Powerful
  • Strong
  • Successful
  • Effective
  • Dynamic
  • Smart
  • Results-driven

Life coach cover letter with no experience

Ready to land your first life coaching gig? If you’re changing careers or simply just starting out, you may not have the experience that you need to win over the reader. However, that doesn’t mean that you should give up. Here are some tips to help you along the way: 

  • Focus on your passion. Life coaches share their enthusiasm with their clients. When you’re writing your cover letter, highlight why you’re passionate here.
  • Acknowledge your shortcomings. Everybody has to start somewhere. When you’re writing your cover letter, don’t be afraid to acknowledge the fact that you lack experience and follow up with the reasons you still deserve the job.
  • Share your vision. Do you have a specific vision for your future? Now is the time to share it. Talk about where you see your career going and how you plan to get there. You might find that the reader is impressed with your big ambitions.

Key takeaways 

  1. Life coaching is a fast-paced, interesting career. If you want to get started, you need a cover letter that fits the bill.
  2. Make sure you share your personality in your cover letter. This is a client-facing role, and so you need to have the right attitude.
  3. Be selective in what you share. Every section of your cover letter needs to be telling the same success story.
  4. If in doubt, check out our cover letter templates and get ahead of the competition.

 

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