Your customer service cover letter should convince the hiring manager that you’re the ideal person for the job. It should wrap up your skills and experience as the perfect package.
So, how can you elevate your job prospects and generate some interest from recruiters?
The answer is by crafting a well-written customer service letter that gives hiring managers a strong sense of the personality, purpose, and passion you will bring to the role.
This includes your commitment to helping an employer build and maintain a strong brand position and your ability to go above and beyond to ensure client satisfaction.
Customer service full text-only cover letter example
December 1, 2022
Dear Mr. Coulls,
I’m excited about the possibility of filling the role of Customer Service Advisor at JJP Sports. For the past seven years, I have held that position at Sports for You. With this store now being closed due to the owner’s retirement, I am seeking my next opportunity and challenge.
Throughout my career as a Customer Service Advisor I have proved to be a team player, with an ability to build a rapport with my colleagues and with customers. I am focused on delivering exceptional service to anyone who enters the store. My goal is for all customers to leave with the feeling that I’ve exceeded their expectations.
I understand the importance of a strong employer brand, which includes ensuring that customers leave positive reviews. This is something I am wholeheartedly committed to achieving. I pride myself on being professional at all times, even when dealing with difficult customers.
With a passion for sports, I feel that this is the industry I’m meant to thrive in, and it would be great to bring my enthusiasm to JJP Sports. I’m particularly excited about working with your brand following your recent collaboration with Athens Athletic — a team I’ve supported my entire life.
It would be my pleasure to elaborate on my experience during an interview, while learning more about your business.
Best regards,
Brian Polo
Sections of a customer service cover letter
Having a clear understanding of the right format for your customer service cover letter will make the writing process a lot easier. We recommend the following structure:
- Cover letter header. Select an attractive and professional cover letter header, that includes your name, contact details, and main job title.
- Greeting. Personalise your greeting by addressing the customer service manager or recruiter by their name—this shows you’ve done your research.
- Introduction. Hook the reader with a short, compelling opening to your customer service cover letter to introduce yourself and express your interest in the role.
- Body. Highlight the most significant aspects of your customer service career to date, including key skills and achievements. Show your alignment with the employer’s needs and values so a recruiter can envisage you in the role.
- Conclusion. Wrap up your customer service cover letter on a confident note and reiterate your strong interest in the role. Don’t forget a call to action.
- Signature. End with a professional goodbye, including your name.
Your cover letter is a short insight into your key skills and experience, which leads the hiring manager to your CV. Aim for a concise one-page cover letter that demonstrates your strong interest in the role, describes your positive impact in previous roles, and markets you as the perfect customer service professional for the job.
Looking to win over the hiring manager? View our library of 100+ compelling cover letters, including related customer service cover letter examples:
If you need more general information and details covering each section of a cover letter, view our article on how to write a cover letter.
Once you’ve created your header and greeted the hiring manager, you’re now ready to catch their attention with your introduction.
Introduction of a customer service cover letter
Your introduction needs to intrigue the reader. When starting your cover letter, create some buzz by highlighting your unique value and how this connects to the employer.
Writing a generic or vague opening to your cover letter is a quick way to land on the rejected pile. Mentioning a specific link to the company will be more impressive. For example, being one of their customers, working for a competitor, being inspired by an existing employee to apply for the role, or having a strong attachment to their mission and values.
Dear Mr. Coulls,
I was excited to learn about the customer service opening at Aviva from Jane Parker, who has worked at your firm for the last four years. Jane and I worked together previously in the customer service team at Nationwide, where we consistently secured +95% customer satisfaction.
Hello Simon
My name is Lucy and I’m writing to inform you of my interest in the customer service role at Aviva. I have significant experience in the field of customer service, so I hope my application proves of interest.
Any specific or quantifiable information will boost your credibility. For example, if you’ve significantly improved key metrics by “securing +95% in positive customer feedback” then make sure you highlight this in your introduction.
Successful cover letters adopt a “human” approach, so make sure this shines through in your introduction and beyond. That way, if a recruiter is deciding whether to interview you or a similarly qualified candidate, your compelling cover letter could swing the decision your way.
Dear Mr. Coulls,
I’m excited about the possibility of filling the role of Customer Service Advisor at JJP Sports. For the past seven years, I have held that position at Sports for You. With this store now being closed due to the owner’s retirement, I am seeking my next opportunity and challenge.
Customer service cover letter body
Next is the body (main section) of your cover letter, where following a winning formula will help you stay on track:
- Showcase your top-notch customer service skills and experience
- Demonstrate how you're a perfect fit for company culture
- Wrap up with a compelling conclusion
- End with a call to action that encourages the hiring manager to get in touch
First body paragraph
Once you’ve hooked the reader with your introduction, it’s time to shine a spotlight on your customer service career to date. Although you want to keep your letter relatively short (300 to 400 words), this is the section where you can get your key points across.
Here’s how you can showcase your skills and qualifications:
- Focus on your accomplishments. Share details of your most important achievements relevant to the role. This could include boosting customer satisfaction to 90%, achieving strict call quality targets, or winning awards for strong performance.
- Emphasise your product knowledge. An ability to absorb product knowledge and convey this in a clear and engaging way is a key driver to customer success. Highlight this skill in action via your cover letter.
- Communication, active listening, and persuasion. Communicating effectively, active listening, and having patience is a winning combination in a customer service role. Provide examples of how you have used these strategies to deliver great service.
- Supervisory roles. Mention any leadership experience, such as deputising for a team leader due to absence or providing training to new recruits.
Avoid cliches in your cover letter
Including words and phrases in your cover letter that have been used a million times before isn’t likely to pique the interest of a recruiter. Stating that you’re a ‘natural problem solver’’ or a ‘quick learner,’ are phrases worth rethinking.
Instead provide concrete examples of these attributes in action, such as describing when a customer presented you with a complex problem and how you solved this issue or how you mastered a new CRM system within a short period of time.
Second body paragraph
One of the best ways to avoid writing a generic cover letter is to explain how your values and experiences connect with the employer in your cover letter. This will demonstrate your enthusiasm for the job and culture fit for the team.
Think about what compelled you to apply for the role and why you would like to work for the company. You can also complete some online research to see what parts of the company mission, values, and culture align with your personal and professional outlook.
For example, Sephora are building their brand presence back up in the UK again after exiting the market in 2005 due to high levels of competition. Some key points that can be taken from their mission, values, and recent news includes:
- Mission to make all customers feel beauty confident, whatever their looks, passions, or beliefs, and achieve this through their valued employees.
- Champion creativity, a disruptive spirit, and evolving every step of the way to differentiate from their competitors.
- Rapidly expanding across the UK, with six stores in major cities and announcements pending on future store openings.
Referencing specific details from your research findings when applying for a role in the Sephora customer care team could help you make a great first impression. Perhaps you love their stores and product ranges, identify with their creative vision, or were blown away when visiting their new concept store. Whatever the reason, let them know via your cover letter.
Throughout my career as a Customer Service Advisor I have proved to be a team player, with an ability to build a rapport with my colleagues and with customers. I am focused on delivering exceptional service to anyone who enters the store. My goal is for all customers to leave with the feeling that I’ve exceeded their expectations.
I understand the importance of a strong employer brand, which includes ensuring that customers leave positive reviews. This is something I am wholeheartedly committed to achieving. I pride myself on being professional at all times, even when dealing with difficult customers.
With a passion for sports, I feel that this is the industry I’m meant to thrive in, and it would be great to bring my enthusiasm to JJP Sports. I’m particularly excited about working with your brand following your recent collaboration with Athens Athletic — a team I’ve supported my entire life.
Call to action & conclusion
The conclusion to your customer service cover letter should be as strong as the introduction. Here you need to reinforce your strong interest in the customer service role and compel the hiring manager to review your CV.
Be careful with the language you use in the sign-off, as the last thing you want is to sound presumptuous. Replace phrases such as “I look forward to attending an interview,” with “I look forward to having the opportunity to meet with you and learn more about your business.”
Make sure to express your gratitude for the employer’s time and consideration in reviewing your application. This shows you respect their time and may improve your chances of an interview.
It would be my pleasure to elaborate on my experience during an interview, while learning more about your business.
Best regards,
Brian Polo
Wrap up your customer service cover letter with a professional and polite closing of ‘Sincerely,’ followed by your full name.
Key takeaways
A job-winning cover letter for customer service jobs demonstrates that you have the ideal blend of skills and experience for the role and a passion for your chosen field.
Take the time and effort to tailor your cover letter for each job opportunity. Conduct some research so that you have a full understanding of the customer service role, team, and company. You can then address how you can use your skills and experience to benefit a new employer.
Try our cover letter builder for an easy way to assemble a polished, professional customer service cover letter, boosting your job application and interview prospects!
