How to write a motivation letter

Writing a motivation letter to a university, scholarship committee or charitable organization that accompanies your resume and outlines exactly why you want to be there will be far more powerful than a letter which focuses on your (sometimes less relevant) practical experiences. They will be included in your resume, in any case.

It is important to note that a motivation letter is not a cover letter.

Cover letters are used to accompany a resume during a job application and often delve deep into an applicant’s career experience. Previous work experience is less important when applying for university, a scholarship or an intern role, so your “why” has to shine through that little bit more in a motivation letter.

So, how do I write a motivational letter for a job, internship or educational opportunity? This guide will look at the following questions allowing you to write a great motivation letter:

• What is a motivation letter?
• Is it the same as a cover letter?
• How to structure a motivational letter
• Writing tips for a motivation letter
• Example of a motivational letter for university
• Sample of a motivation letter for scholarship
• Example of a motivational letter for internship

In the case of a university, scholarship or internship application, there will be countless others with similar qualifications. Explaining your motives in a compelling and memorable motivation letter will move your application to the top of the pile. Our guide and motivation letter examples will show the way. Sometimes motivations are more important than educational qualifications - those long nights writing dissertations will need plenty of determination.

What is a motivation letter?

A motivation letter is a one-page personal pitch of 200-400 words that documents your background, skills and motivations for a course of study at university or college, a scholarship application, internship opportunity or volunteering proposal.

Is a motivation letter the same as a cover letter? No, they are different. A motivation letter is used in specific circumstances to accompany an experience-led resume, and unlike a cover letter (which is used for paid employment) the motivation letter offers more of a glimpse into the motivation of an applicant. The motivation letter answers the question of why you want this opportunity and how you can fit in, collaborate, grow and contribute.

Educational institutions and charitable organizations require only the most dedicated students and volunteers, so it is critical to convey the depths of this personal dimension and make a connection on an emotional level. Show how your journey has led to this moment - hints of motivation should be sprinkled along the way.

But what do you write in a motivational letter? How do you outline what drives you? How do you write about something with depth and conviction without resorting to empty phrases and cliches?

How to structure a motivation letter

While a motivation letter is different in purpose and application than a cover letter, they do have a similar structure, which contains:

• A motivation letter header
• The greeting / salutation
• The motivation letter introduction
• The middle part that conveys the story, reasoning and motivation
• Motivation letter closing (with a call-to-action).

Like any piece of persuasive writing, a motivation letter should hook the reader with a compelling introduction, contain emotionally impactful examples in the body of the text and finish with a sense that there is so much more to tell. The goal of a motivation letter is to secure a face-to-face chat during an interview, so don't give too much boring detail. Tantalize the hiring manager with conversation starters without finishing the stories.

Requesting a scholarship or internship interview in the concluding call-to-action of the motivation letter will not seem presumptuous if it is structured in such a way. An interview is part of the scholarship process and it would be remiss not to mention just how much you want to opportunity to discuss your candidature further.

So, how do I write a short motivational letter?

Compile a list of motives

Firstly, you have to get all those complex emotions in your mind onto paper. 

Before you begin the process of constructing compelling arguments for the specific opportunity at hand, it helps to work out exactly what you want to get out of your next move. Some of your motivations may not fit with the specifics of what is on offer, so an initial brainstorming session will help to flesh out your story. 

Write down an exhaustive list of what you want from the scholarship / university place or volunteering role. Nothing is off limits, so take yourself to the most mentally creative place possible and just let go. This is a huge next step in your life, so what are the motivations that will keep you going when you have an impossible deadline or seemingly unachievable funding goal?

This list of personal motives will likely be bigger than you think, and many will form the core of your motivation letter.

Choose the correct letter greeting

The motivation letter greeting takes up the smallest amount of text compared to other elements but it’s still vitally important. While in most cases, you really can’t go wrong with the traditional “Dear Mr. / Ms. / Mrs.”, you should always remember two important rules:

• Choose the correct tone and level of formality (depending on the recipient organization)
• Always address the recipient by name if at all possible.

The name of the game here is research. Motivation letters can be sent to a variety of organizations so the tone can be very different. If you’re sending a motivational letter to a university / college, the tone is likely going to be more formal with the traditional greeting, use of the recipient’s last name and even his or her job title. However, in some less formal organizations such as volunteer initiatives or for internship positions in forward thinking companies, there may be more freedom for using first names or phrases like “Greetings, Tom!”. The signal for such informal salutations has to come from the recipient however (in the internship listing for example). If in doubt - err on the side of caution.

Research via google, company website or social media will also help with addressing the recipient by name. “To whom it may concern” became stale about half a century ago. Make sure to address the correct person and establish a personal connection. This can often be the difference between success and failure.

How to start a motivation letter

Before you sit down to start writing the motivation letter, it is vital to consider exactly how you want the reader to feel as they read it. Your motivation when considering how to start a motivation letter should be clear from the first lines, hitting them like a sledgehammer right between the eyes. This isn't a winding journey of discovery - you know what you want and it is their job that will complete your career contentment. Leave them in no doubt as to why you want to work with them.

The start of a motivation letter also needs to focus on their needs as well as your needs. How can those first few lines set the scene from their perspective and position your motivations as their rocket fuel? If they see that you are on the same page, they will warm to your somewhat lofty hopes.

Write a motivation letter introduction

After you have included your contact details in the header of the motivation letter, and addressed the letter to the correct person, the introductory paragraph is your first opportunity to grab a reader’s attention.

Put yourself in the place of the educational institution or organization. How do they want people to feel when they come to study or work? What opening gambit can you come up with that will set you apart from the other applicants? 

Show them just how they can become a deeply meaningful part of your journey.

Craft an emotional story for the middle part of the letter

The body of the motivation letter gives you the chance to outline exactly how your motivations fit the opportunity that is on offer. 

If you are applying for a PhD programme, go deep into why you are passionate about your subject. If you are seeking a volunteer position, don’t spare the details about why you follow the cause. If you are looking for a scholarship, go beyond your academic record to explain how your education will contribute to your future.

The nature of a free-form motivation letter offers the opportunity to influence a reader in an entirely different way to a resume. A resume appeals to their logical left brain and makes them think: “yes, that makes sense.” A motivation letter appeals to their emotionally-charged right brain, making them think: “do you know what? I feel you.”

The words that you choose for the body of your motivation letter will frame the emotional narrative of your interview. Be true to yourself and the right kinds of opportunities will be sure to come your way. You will struggle if you try to be someone else. Hiring managers can sense fake candidates. A fantastic motivation letter may get you an interview, but you will fall flat if the letter is not true to who you are. If you get the position as a result of exaggerations in the motivation letter and interview, you may not enjoy it much.

Lastly, ensure that your motives fit with the ethos and goals of the school or organization that you are applying for. Even the most emotionally appealing story loses impact if you do not come across as “one of us.”

How do you end a motivational letter?

The end sentences of your motivational letter should culminate in a crescendo of enthusiasm rather than an apologetic “what do you think?”

The depths of your motivation run far deeper than these few brief words could possibly describe, and the call-to-action of an interview request is not so much a job search formality rather than a plea to make your case further.

The conclusion of a motivation cover letter is one last chance to sell your attitude, so avoid repeating yourself. When there is so much more than meets the eye, any repetition can make you seem somewhat one-dimensional. Leave one last powerful story for the final sentence and leave the reader wanting to know more.

Having said this, ask for the interview in hope rather than anticipation. You cannot possibly know the hiring manager’s mind and no matter how impressive your motivations, you should never presume that you are the perfect fit.

Writing tips for a motivation letter

A motivation letter is a carefully crafted piece of persuasion, and while our cover letter templates provide the perfect backdrop for your story, the content is nonetheless critical. Let’s explore a few writings tips that you may wish to consider:

• Write the motivational letter in your voice
• Mirror the values of the organization
• Talk about achievements when context is required
• Paint a picture of your future as well as your past
• Proofread and edit your motivational letter

What is the motivation for applying for a job and how do I write a perfect motivation letter? Fitting your story around the following ideas might help.

Write the motivation letter in your voice

Imagine that you are sitting in front of the scholarship committee or head of volunteering and you have three minutes to make your case.

What would you choose to say? What words would come naturally to describe that about which you are most passionate? 

A motivation letter that speaks directly to the reader in your voice will be far more effective than one written in stilted and formal language.

Mirror the values of the organization

Motivation is meaningless to an educational establishment or volunteering organization unless it tallies with their values. They want a body of like-minded students or passionate volunteers who will pull together to accomplish their goals together. 

We have all been in study groups with a disruptive student or worked with people in a team who are simply dancing to their own tune. Research the values and mission of the school or organization that you are joining and make sure that your motivation letter hits the right notes.

Talk about achievements when context is required

While your resume will do the heavy lifting in terms of your (sometimes basic) career achievements, there is still a place to sprinkle some achievements into your motivation letter to offer some context.

You need to anchor your motivations to some quantifiable aspects of your life so that your motivation letter does not seem like wishful thinking. The examples don’t have to be directly related to your future activity, but they do need to be relevant to the motivations that you wish to illustrate.

Paint a picture of the future as well as your past

Like any good story, a motivational letter should immerse the reader with a sense what you want to achieve and the scale of your ambition. A motivational letter that is dull and uninspiring will not persuade anyone to give you that university space or volunteering role. 

Show how your past can connect to your future through the opportunity that is on offer. University, scholarships and volunteering roles are all stepping stones to something more. Without the picture of what comes afterwards, there is a missing piece in the puzzle of why you should be the successful applicant.

Proofread the motivational letter

While your arguments might be persuasive, the slightest grammatical or formatting error can easily derail someone’s engagement with your story. Mistakes may make the letter feel rushed or not properly thought through. Check it carefully for mistakes - you can't afford to seem careless with your dreams.

Attention to detail is key in most academic and voluntary positions, so take the time to proofread your writing. Even better, get someone who knows you well to read it through. Their comments about the content may prove invaluable.

Motivation letter examples

As indicated above, there are three main situations where a motivation letter is commonly used: applications for university, a scholarship or an internship. Volunteering is also common, but as volunteers often have more experience, a volunteering letter is often more like a cover letter (and as already noted, you can use our letter builder .

Here are three motivation letter examples:

Motivation letter for university

What is a motivation letter for university? Here are some things to consider:

• How do you show the personality that you will bring to class?
• Why did you choose to do a PhD or degree course?
• How do you demonstrate a depth of interest in your subject?

Here is a motivation letter example for university that would make any faculty professor curious:

Motivation letter for scholarship

Some key questions arise when writing a motivation letter for scholarship: 

• How do you start a scholarship letter?
• Why do I deserve this scholarship?
• How will my academic qualifications impact my future?

Here is a motivation letter example for scholarship that would compel any scholarship committee to give you a standing ovation:

Motivation letter for internship

Securing an internship is competitive – here’s how you rise to the top of the pile using an internship motivation letter:

• What value can you bring for your internship?
• What do you want to learn from your internship?
• How can you benefit those around you as an intern?

Here is a motivation letter example for internship that would send a company owner's heart racing at the though of having you help out on their team:

Key Takeaways

Whether you are writing for an internship, university place or scholarship, don't get hooked up on your lack of experience. It is the drive and determination of your personality that will see you through, so don't be scared to simply lead with what this opportunity means for you and your future.

• Motivations cannot be faked when you meet someone - be genuine in the letter.
• Only share motivations that are directly relevant to the position in question.
• Back up your dreams with evidence that you have what it takes to get there.

Get out there and write an impactful motivation letter that serves as a gateway to your dreams.