A job as a marketing assistant is the perfect way to break into the world of sales, advertising and marketing. This role allows you to learn from more experienced colleagues while still handling responsibilities that lead to results for the company. Your cover letter is the best place to show why you’re qualified for a position as a marketing assistant.
Marketing assistants are tasked with a variety of jobs including collecting research, developing materials like brochures and flyers, managing social media accounts and compiling reports. Therefore, you’ll need to show a hiring manager that you’re a well rounded candidate who is ready to adapt to the task at hand. By creating a thoughtful cover letter, you can show your potential employer that you understand the company’s needs and values and will fit right in.
This guide contains one of our more than 125 cover letter examples designed to help you land the job that’s right for you. At Resume.io, we create resources for job seekers in every field and of every experience level so that you’re never alone when it’s time to take the next step in your career.
This guide, along with our marketing assistant cover letter sample, will show you:
- How to choose the best format for your cover letter
- The essential sections of a marketing assistant cover letter sample
- Tips for landing a marketing assistant job with no experience
- Key mistakes to avoid on a marketing assistant cover letter example
Best format for a marketing assistant cover letter
A marketing assistant cover letter sample should contain several key sections found in most cover letter formats including:
- The cover letter header
- The greeting / salutation
- The cover letter intro
- The middle paragraphs (body of the letter)
- The ending paragraph of your cover letter (conclusion and call-to-action)
The format of your cover letter should instantly convey an understanding of the company’s brand and marketing goals. A touch of color or the right font can help show that you understand the image and are the perfect fit. Keep your cover letter to a maximum of one page (200-400 words) to make sure that the hiring manager doesn’t lose interest before reaching the end.
You can find even more specific formatting tips along with advice on writing each section in our comprehensive cover letter guide. This marketing assistant cover letter example can also serve as a model for creating your own.
Dear Mr. Sixsmith,
Marketing an employer brand is as much about curating the thoughts of others as creating the messages yourself. In my four years as marketing assistant within the HR team at Fallon, my social campaigns received over 220 million views and contributed to record application numbers (and ultimately 30% improved retention).
When you hire the right people with the right message, they tend to stay longer. That saves the business a lot of money. Working within an annual marketing budget of $200k+ was tough to compete with the larger firms (we were only hiring 50-80 people a year) in terms of online presence, but with targeted campaigns and organic audience growth we managed a share of voice that was triple our commercial market share.
- Some of my most successful employer brand projects included:
- SEO campaign for our employer brand page increased traffic by 240%.
- Redesigned job ads resulted in a click-through rate improvement of 29%.
- Twice-weekly job search blogs tripled our total social audience to 650k.
- Employer brand awareness improved from 65% to 94% over a three-year period.
Although my primary education is in marketing, it is the collaboration between HR and marketing that I have found most fascinating. Encouraging internal employer brand advocacy has been central to my success and I have over 20 letters of recommendation to testify to my employee first approach. If they aren’t thinking it, I won’t be saying it.
I have met a number of your employees at conferences over the years and I am a huge fan of your corporate culture. It would be a pleasure to meet for an interview to learn more about how employer branding fits within your people culture.
Sincerely,
Simona Hays
Find even more expert insights and tips in our related marketing cover letter examples:
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- Public Relations cover letter sample
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- Brand Ambassador cover letter sample
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Copywriter cover letter sample
Cover letter header
Think of the cover letter header as your biggest marketing material. This section takes up the space right at the top of the page so it’s your one chance to grab the hiring manager’s attention and encourage them to hear what you have to say. Do this by creating a visually interesting design that matches the tone of the company in terms of color and style. Check out our marketing assistant cover letter example for a visual reference of this.
As for the content of your header, this section should contain your name and contact information, including social media accounts like LinkedIn. When a hiring manager wants to get in touch for an interview, this is the first place they’ll look so it’s important that all the information they need is right at their fingertips.
Expert tip: The look and feel of your header and page layout says a lot about you as a candidate. If you want to make sure you don’t miss this opportunity to make a great first impression, you may consider using a free cover letter template to give you a head start. The header format gives you a solid foundation while still giving you room to make it our own.
The aim of the cover letter header: Catch a hiring manager’s attention with great visual presentation, make your name and contact information easy to find
Cover letter greeting
Your cover letter greeting is the way you address the person who will be reading your application. It’s important to set a respectful tone and show interest in the company by using the hiring manager’s name in your greeting. Generally speaking, “Dear” followed by the correct salutation and last name of the letter recipient is the best option for professional situations, as seen in our marketing assistant cover letter sample. You may choose a more casual greeting if you have an existing relationship with the person or are submitting your cover letter in the body of an email.
However, there are times when it may not be possible to find the name of the exact person responsible for reading your cover letter. This often happens in medium or large companies where a team of HR professionals reviews all the applications. In this case, there’s no need to guess. Simply use a collective greeting like “Dear (Company Name) Hiring Team” or “Dear (Company Name) Company Family” if appropriate for the brand image.
The aim of the cover letter greeting: Make a personal connection and show interest in the company by addressing the hiring manager by name whenever possible
Dear Mr. Sixsmith,
Cover letter introduction
The first 1-2 sentences of your cover letter make up the all-important introduction. Just as well written copy draws people into a business, the introduction serves to catch the hiring manager’s interest and encourage them to continue reading down the page.
There are a few ways to create a snappy introduction, including by offering an interesting personal tidbit, a short anecdote, relevant fact or statistic. Try to avoid generic and boring introductions whenever possible – you’re a marketing assistant after all! Check out our cover letter sample for more insight into the introduction section.
The aim of the cover letter introduction: Use a personal statement, fact or statistic to create an exciting introduction that entices the hiring manager to keep reading your cover letter.
Marketing an employer brand is as much about curating the thoughts of others as creating the messages yourself. In my four years as marketing assistant within the HR team at Fallon, my social campaigns received over 220 million views and contributed to record application numbers (and ultimately 30% improved retention).
Cover letter middle part (body)
The middle part of your cover letter, called the body section, finally gives you the space to expand on all your relevant experience and skills. Choose examples of tasks and achievements most related to the position you are applying for and make sure to keep any anecdotes short so that the hiring manager doesn’t lose interest before the end of the letter.
The STAR method is one technique for writing a great body section. First describe a Situation, then the Task required of you. Explain your Action and the positive Result achieved in order to show what kind of benefits you can bring to a potential employer.
Customization is key.
While it may be tempting to write one great cover letter and submit it to every marketing assistant role you find, this is not the best method for landing an interview. By taking a few extra minutes to tailor your cover letter examples for the specific skills, duties and industry you hope to work in, you can show a hiring manager that you’re invested in their role and not just any job that comes your way.
The aim of the cover letter body: Offer examples and details of your skills, achievements and experiences to show a hiring manager what value you could bring to their company
When you hire the right people with the right message, they tend to stay longer. That saves the business a lot of money. Working within an annual marketing budget of $200k+ was tough to compete with the larger firms (we were only hiring 50-80 people a year) in terms of online presence, but with targeted campaigns and organic audience growth we managed a share of voice that was triple our commercial market share.
- Some of my most successful employer brand projects included:
- SEO campaign for our employer brand page increased traffic by 240%.
- Redesigned job ads resulted in a click-through rate improvement of 29%.
- Twice-weekly job search blogs tripled our total social audience to 650k.
- Employer brand awareness improved from 65% to 94% over a three-year period.
Although my primary education is in marketing, it is the collaboration between HR and marketing that I have found most fascinating. Encouraging internal employer brand advocacy has been central to my success and I have over 20 letters of recommendation to testify to my employee first approach. If they aren’t thinking it, I won’t be saying it.
How to close a marketing assistant cover letter (conclusion and sign-off)
The hard work is behind you and all that’s left to do is close your marketing assistant cover letter with a great call to action. This sentence expresses your interest in the position and invites a hiring manager to contact you for an interview (without sounding demanding or entitled, of course!) Check out our cover letter example for insights into the call to action.
Then, sign off respectfully. “Best,” “Regards” or “Sincerely” can all work well.
The aim of the cover letter conclusion: End your cover letter with an effective call to action before respectfully signing off.
I have met a number of your employees at conferences over the years and I am a huge fan of your corporate culture. It would be a pleasure to meet for an interview to learn more about how employer branding fits within your people culture.
Sincerely,
Simona Hays
Marketing assistant cover letter with no experience
An entry-level position as a marketing assistant can boost your career in the field and give you hands-on experience for a solid foundation. However, with so many candidates interested in the field of marketing, you’ll need to convince a hiring manager that you have the skills and determination others lack. Luckily, the flexibility of your cover letter means that it's the perfect place to convey your top qualities.
Here are some considerations for writing a marketing assistant cover letter with no experience:
- Focus on transferable skills: You might not have experience in marketing but if you can find relevant skills from other positions you can use your cover letter to highlight the ways you would quickly transition into this new role.
- Don’t overlook technical qualifications: Skills like Photoshop, research, video editing or graphic design can go a long way in adding to your value. If you can show that you know how to complete the day-to-day tasks, an employer might be more willing to teach you the theories of marketing.
- Explain your passion for the industry: If you were just looking for any old job, you probably wouldn’t pick marketing – so tell them what makes you interested! Whether it’s the marketing side or the actual affairs of the company, explaining your source of passion and the relevant personality traits you possess can show that you’re a good fit.
Avoid these common mistakes found on many marketing assistant cover letter examples:
- Poor formatting: Make sure your cover letter meets the one page maximum and is easy on the eyes – that includes creating an attractive header and using only a maximum of two different font styles.
- Spelling and grammar mistakes: Typos make you look like you’re not great at paying attention to the details – imagine if these errors ended up on marketing materials! Use spell check and ask a friend to proofread before you submit.
- Incorrect tone: Marketing is one of those industries where a casual tone is sometimes more than optional. Make sure you understand the workplace dynamic and write a cover letter that matches.
Key takeaways for a marketing assistant cover letter
- A cover letter is a great place to expand on the skills and experiences found on your resume without rehashing the same information.
- Keep your marketing assistant cover letter sample to a maximum of 200-400 words and free of any typos or grammar mistakes.
- Address your cover letter to the hiring manager or letter recipient using their name whenever possible.
- An attractive header says a lot about your professionalism and personal style. Don’t overlook this key resume section.
- You can land a job as a marketing assistant even with no experience by focusing on transferable skills, personality traits and technical qualifications.
