Your digital marketing manager cover letter could end up being the most important project of your career. At least it’s worth approaching that way when a terrific new job opportunity arises. While your tactical expertise is invaluable in this self-marketing context, Resume.io has job search tips and tools that you might find helpful too, including more than 180 occupation-specific cover letter examples and writing guides.
The advice in this writing guide is paired with a digital marketing manager cover letter example, which can be modified for your own job-winning cover letter. What we’ll cover in this guide:
- The best format for structuring your digital marketing manager cover letter
- Power-building pointers for each individual cover letter section: header, greeting, introduction, body, and conclusion
- Avoiding common cover letter mistakes
Best format for a digital marketing manager cover letter
Your strategic savvy will make it easy to grasp the straightforward structure of a cover letter and the objective of each section. We'll discuss them in turn, following this outline of cover letter components:
- Cover letter header
- Cover letter greeting
- Cover letter introduction
- Cover letter middle part (body)
- Cover letter closing
Harried hiring managers will appreciate the favor of you sticking to these simple cover letter ground rules.
- Tailor to a tee. Every cover letter must fit the employer’s specific hiring needs.
- Less is more. A power-packed cover letter can still be short — never more than 400 words on one page.
- Clean and uncluttered is the key to reader-friendliness. Allow ample white space and choose legible fonts with breathing room.
Our writing tips for each part of your cover letter will refer to the digital marketing manager cover letter sample below.
Dear Mrs. Baker,
Digital marketing is moving at lightning speed thanks to advances in technology. The need for creative approaches has never been more important to keep the views flowing. I have delivered 80%+ growth across a range of metrics for the social channels of my employers for the past five years and I hope to continue my success at Gainsley.
Amongst other duties, I was responsible for managing the company's social media presence and search engine optimization (SEO). I am proud to say that I was able to increase organic search traffic by 65% within a year, resulting in a significant boost in lead generation and conversion rates. Additionally, I developed and executed targeted email marketing campaigns that resulted in a 35% increase in click-through rates and a significant increase in customer retention.
Understanding the customer is key when you work in digital marketing for a retail business. I spent a year with the marketing team in customer workshops, which inspired my content creation. Through my data-driven approach, I was able to increase the company's website traffic by 45% within one year and generate a 25% growth in online sales. As I was writing and creating, I had clear images of various target customers in mind.
I pride myself on my ability to stay current with the latest digital marketing best practices, tools, and technologies. I am currently particularly interested in the proliferation of AI tools – they can level up the productivity of any creative.
I am keen to find out more about the opportunity at Gainsley if I am invited to an interview. I have heard great things from marketing contacts and know that you take a customer-first attitude to everything that you do online.
Sincerely,
Bea Wallasey
For more ideas, check out these related cover letter examples and writing guides:
Cover letter header
As a digital marketing specialist, you know your way around branding. A distinctive cover letter header can serve as the personal brand for your job application in a “class of its own” sense.
This key visual element prominently displays your identifying details with an eye-pleasing effect: your name, occupation/job title, phone number, email, and LinkedIn profile. Add links to any other professionally relevant social media, along with an online portfolio of work samples.
The impact of a well-chosen header design is more striking when matched on your resume and cover letter. It’s obvious both documents belong to you, and your contact information is easy for recruiters to find later.
The goal of the cover letter header: it acts as a personal brand and creates a memorable first impression when recruiters are drawn to your identifying information.
Cover letter greeting
As a marketing specialist, you understand the magic bullet impact of hearing or seeing your own name. Addressing your cover letter recipient by name is a powerful way to connect with your prospective new boss in a manner that’s friendly, yet professional. In the same vein, “Dear Dr./ Mr./Ms. Surname” is the recommended salutation.
A personalized greeting also shows you are serious enough about this opportunity to bother identifying the recipient. That name search is sometimes difficult or fruitless. Your resourceful plan B: think of a position title or collective noun that fits the situation. Try something like “Dear Marketing Director,” “Dear Creative Team,” or “Dear Hiring Manager.”
The goal of the cover letter greeting: addressing the recipient by name sets the right tone and forms an instant connection that’s professional, but has a personal touch.
Cover letter introduction
That connection you just made? This is where you solidify it. The opening lines of your cover letter must grip the reader’s attention without letting go. You’ve got just a few enthralling sentences to do that, so make every word count, and make it sound original. Treat the introduction as a two-way mirror reflecting your past contributions and future promise.
Launch into who you are, where you’re coming from, and what you find attractive about this opportunity. Seamlessly, the focus flips from you to “them,” as your hiring case gains momentum. The talents, interests, and proudest achievements you pinpoint should match what this employer needs. Let your market research skills shine through here. Try to name the hiring organization and comment on something you find impressive or intriguing — particularly in the digital marketing realm.
The goal of the cover letter introduction: appeal to the employer’s digital marketing needs by stressing compatibility with your strengths and goals.
Below is the greeting and introduction from our digital marketing manager cover letter sample.
Dear Mrs. Baker,
Digital marketing is moving at lightning speed thanks to advances in technology. The need for creative approaches has never been more important to keep the views flowing. I have delivered 80%+ growth across a range of metrics for the social channels of my employers for the past five years and I hope to continue my success at Gainsley.
Cover letter middle part (body)
Here comes the recruiter’s reward for reading past the introduction. Reinforce that value proposition with tangible, relevant examples of digital marketing success stories.
You’re well-equipped to bring on some metrics, which hiring managers crave! “Show me, don’t just tell me” can be a game changer in this cover letter section. Cite measurable, beneficial outcomes when describing accomplishments that are sure to resonate with your next employer.
Choose examples that illustrate progressive growth and development over time.
The goal of the cover letter body: builds the recruiter’s confidence in your ability to deliver what’s required.
This digital marketing manager cover letter sample illustrates body content:
Amongst other duties, I was responsible for managing the company's social media presence and search engine optimization (SEO). I am proud to say that I was able to increase organic search traffic by 65% within a year, resulting in a significant boost in lead generation and conversion rates. Additionally, I developed and executed targeted email marketing campaigns that resulted in a 35% increase in click-through rates and a significant increase in customer retention.
Understanding the customer is key when you work in digital marketing for a retail business. I spent a year with the marketing team in customer workshops, which inspired my content creation. Through my data-driven approach, I was able to increase the company's website traffic by 45% within one year and generate a 25% growth in online sales. As I was writing and creating, I had clear images of various target customers in mind.
I pride myself on my ability to stay current with the latest digital marketing best practices, tools, and technologies. I am currently particularly interested in the proliferation of AI tools – they can level up the productivity of any creative.
How to close a digital marketing manager cover letter (conclusion and sign-off)
Just as marketing strategies typically include a call to action to elicit the desired customer response, so should your cover letter conclusion. This call to action implies some expectation of hearing back from the employer regarding the next steps. It’s reasonable to express hope for an interview or propose a less formal conversation. Just saying you look forward to hearing back soon can suffice as a call to action — anything that puts some onus on the hiring team to be in touch.
Perhaps after adding a word of thanks for being considered, simply sign off with your name below “Sincerely,” or “Best regards.”
The aim of the cover letter closing: end on an upbeat note with a call to action implying some response from the hiring team is expected.
Below is the closing section of our digital marketing manager cover letter example.
I am keen to find out more about the opportunity at Gainsley if I am invited to an interview. I have heard great things from marketing contacts and know that you take a customer-first attitude to everything that you do online.
Sincerely,
Bea Wallasey
Basic mistakes in a digital marketing manager application letter (and how to avoid them)
Not that we think you would make any of these mistakes, but every Resume.io cover letter writing guide includes a checklist of common red flags that recruiters seldom ignore:
- Failure to custom-tailor your letter for each job application
- Unexpressed enthusiasm or no sense of personality at all
- Lazy, loosely constructed wording that an editor could have sharpened and tightened up
- Overly formal, convoluted or otherwise unnatural-sounding language
- Duplication of resume content
- Typos, misspellings, grammatical goofs
- Flawed layout and design choices that impair legibility
Anyone with a knack for basic visual principles could probably come up with a great-looking cover letter document on their own. But that doesn’t mean they have to! Using a field-tested cover letter template from Resume.io’s collection, along with our builder tool, saves you time and hassle.
Key takeaways
- Your strategic expertise — always tied to target audience needs — is a key advantage for writing a compelling digital marketing manager cover letter. But there’s a lot at stake when this self-marketing tool is also a test of your communication strengths.
- In “written handshake” fashion, cover letters enable you to connect with the hiring team on a more immediate, direct, and personal level than what a resume allows.
- Each cover letter component serves its own purpose in reinforcing your case for being an excellent hire.
- Digital content managers can readily access suitable metrics to quantify the beneficial outcomes of their accomplishments.
- Even seasoned communications professionals can slip up, so take every error-proofing precaution before hitting the “Send” button.
