Account executives often underestimate the impact of their interpersonal skills when applying for a new role. In a highly competitive market, a resume filled with sales figures and targets met may not suffice. Hiring managers seek account executives with exceptional communication, relationship-building, and problem-solving skills. This is where your cover letter hits home.
Explaining how you build client relationships, overcome objections, and drive sales is key to a successful account executive career. Your cover letter should showcase your ability to understand client needs and tailor solutions that drive business growth.
Account Executive Cover Letter Example
Dear Ms. Johnson,
I am excited to apply for the Account Executive position at Salesforce, as advertised on your career page. With a Bachelor’s degree in Marketing from the University of Washington and over four years of experience in sales and account management, I am confident in my ability to contribute to your team’s success.
In my previous role at HubSpot in Seattle, WA, I successfully managed a diverse portfolio of clients, driving a 25% increase in revenue through strategic account management and upselling initiatives. My experience in developing strong client relationships and my deep understanding of CRM solutions have prepared me well for this role at Salesforce.
Key highlights of my qualifications include:
- Proven track record in exceeding sales targets and driving client satisfaction.
- Strong skills in Salesforce CRM, client presentations, and contract negotiations.
- Excellent communication and interpersonal skills, with a focus on building long-term client relationships.
I am particularly drawn to Salesforce because of your innovative approach to customer relationship management and your commitment to customer success. I am eager to bring my sales expertise and passion for technology to your esteemed company.
I have attached my resume for your review. I would welcome the opportunity to discuss how my background, skills, and certifications align with the needs of your team. Thank you for considering my application. I look forward to the possibility of contributing to the continued success and growth at Salesforce.
Sincerely,
Emily Davis
Sections of an Account Executive Cover Letter
Just as every sales strategy requires a structured approach, the formula for an impactful cover letter is clear. Create your sales career story as you would a successful pitch: build it step-by-step. The creativity comes with your choice of stories and the words with which you tell them. Wrap the hiring manager around your little finger.
Here is a suggested structure for an account executive cover letter:
- Cover Letter Header: Include your full name, email, and mobile. This information should match your resume to ensure consistency.
- Greeting: Personalize the greeting by addressing the hiring manager by name. Look at the job description or company website to find this information.
- Introduction: Start the cover letter with a compelling career story that highlights your unique sales experience. Ensure it is relevant to the role—your future employer needs to understand that you appreciate the intricacies of the position.
- Body: Highlight specific sales achievements and your depth of experience. Discuss how you overcame objections and closed significant deals. Convey your ability to identify client needs and develop tailored solutions. Include hints of your personality and your motivation for the role.
- Conclusion: End on a positive note with one last impactful story. Express your enthusiasm for the role and your eagerness to discuss it further in an interview. This call to action may prompt the hiring manager to send that interview invite.
- Signature: Finish the cover letter with a professional sign-off. An e-signature adds a polished, professional touch.
Every section of your cover letter should fit together to share the sales stories that made you the money. Tell the stories that are the best fit with what you will be doing for your next employer.
A one-page cover letter is the standard for any profession. Communication skills should be central to your role—show off your written influencing skills.
Need more inspiration? View our other related cover letter examples from this sector:
When you sit down to write for the first time, it is not always clear how to write a cover letter. There are more decisions that you think—presentation matters a great deal for any sales professional.
After creating the header and addressing the hiring manager, you can now dive into the details of your sales story.
Introduction of an account executive cover letter
Before you start writing, brainstorm ideas to ensure what you share complements your resume. How you start a cover letter should capture the hiring manager’s interest immediately. What sort of an account executive are you?
Think about the specific needs of the employer and how your experience can address those needs. Doing thorough research demonstrates your passion for the role. Start with a compelling sales pitch that highlights your unique value.
Dear Ms. Johnson,
As a highly skilled Account Executive with over eight years of experience driving sales and building strong client relationships, I am excited to apply for the position at SalesPros. My professional background includes consistently exceeding sales targets, developing strategic partnerships, and increasing client retention rates. My commitment to delivering exceptional service and proactive approach to sales strategies have consistently resulted in revenue growth and enhanced client satisfaction.
Hi,
Selling is what I do best. I understand how to pitch products and usually close deals with a bit of persistence. I enjoy the unpredictable nature of sales because you never quite know what will happen next.
If you start strongly, the hiring manager will be curious as to what comes next.
Dear Ms. Johnson,
I am excited to apply for the Account Executive position at Salesforce, as advertised on your career page. With a Bachelor’s degree in Marketing from the University of Washington and over four years of experience in sales and account management, I am confident in my ability to contribute to your team’s success.
Account executive cover letter body
The cover letter body should contain your most compelling sales career stories. There are many choices available to you in terms of what to talk about. It is important that you include plenty of personality and motivation in the cover letter body. Ideally, you should not repeat exactly what is in your resume.
- Include significant sales achievements. Highlight specific sales figures and successful projects that will impress a hiring manager.
- Emphasize relevant accomplishments. Only share achievements pertinent to the future role.
- Continued professional development. Mention ongoing learning, certifications, or sales training.
- Problem-solving and teamwork. Discuss how you solve problems, overcome objections, and work with clients and colleagues.
First body paragraph: suitability for the role (skills & experience)
Think about which story will be most impactful. You are a killer account executive, but how do you get those relationship skills across in the cover letter? It is not enough to say how good you are (you need to prove it).
- Share a challenging sale and how you successfully closed it.
- Emphasize your sales skills and unique techniques.
- Highlight the impact of your work on the overall business and client satisfaction.
- Quantify your contributions where possible.
How you went about your work is as important as what you did. Talk about the obstacles that you encountered and the behaviors that helped you to overcome them. What are your account executive superpowers?
Check out the website of your future employer. Find out more about them and think carefully about the sort of maintenance issues that they may have. Do enough fact finding as possible. Have you come up against these issues before?
Second body paragraph: alignment with the organization
An account executive aligned with their company's culture can effectively represent the brand, fostering trust and loyalty among clients. This alignment ensures they embody the company's values, enhancing communication and collaboration within the team.
It drives motivation and job satisfaction, leading to better performance. Moreover, a strong cultural fit aids in maintaining a consistent and authentic client experience, essential for long-term business success.
In my previous role at HubSpot in Seattle, WA, I successfully managed a diverse portfolio of clients, driving a 25% increase in revenue through strategic account management and upselling initiatives. My experience in developing strong client relationships and my deep understanding of CRM solutions have prepared me well for this role at Salesforce.
Key highlights of my qualifications include:
- Proven track record in exceeding sales targets and driving client satisfaction.
- Strong skills in Salesforce CRM, client presentations, and contract negotiations.
- Excellent communication and interpersonal skills, with a focus on building long-term client relationships.
I am particularly drawn to Salesforce because of your innovative approach to customer relationship management and your commitment to customer success. I am eager to bring my sales expertise and passion for technology to your esteemed company.
Call to action & conclusion: finish off strong
Sum up your cover letter in the final few lines and leave a good impression. Trust is an important consideration when hiring a construction manager, so end with a note of quiet self-confidence. State that you are looking forward to discussing the role in more detail during an interview.
I have attached my resume for your review. I would welcome the opportunity to discuss how my background, skills, and certifications align with the needs of your team. Thank you for considering my application. I look forward to the possibility of contributing to the continued success and growth at Salesforce.
Sincerely,
Emily Davis
End by signing off with your name. End with something formal along the lines of “Yours sincerely,” along with your first and last name. People in sales should appreciate the requirement to keep communication formal at certain times.
Key takeaways
An effective account executive cover letter should highlight your relevant skills and experience, but equally important is your attitude towards your work and motivation for your career. The cover letter should complement your resume and provide new perspectives on your experience.
Try our cover letter builder to see just how many stories you can tell. Try experimenting with the format of your cover letter to best tell your story.
