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Written by Susan ShorSusan Shor

Marketing Intern cover letter example

You’re learning the foundations of marketing, but do you know how to take yourself to market? The marketing intern cover letter guide below will help you turn a prospect into a marketing internship.
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Marketing Intern cover letter example
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Your marketing intern cover letter is one of your first chances to show off your skills professionally. If you can market yourself here, you have a much greater chance at success.

You know your product better than anyone, so don’t rely on jargony, generic language in your cover letter or your campaign for an internship may end in defeat. Get the click-through you need with a cover letter that grabs their attention and gets you that coveted interview.

How can a marketing intern cover letter turn your prospect into a sale? With clear messaging, passion and an eye-catching design.

Marketing intern full text-only cover letter example 

Adaptable full marketing intern cover letter example

Dear Mr. Brooks,

I am writing to express my strong interest in the Marketing Intern position at Apple Inc. As a current student at the University of California, Berkeley, pursuing a Bachelor's degree in Business Administration with a concentration in Marketing, I am excited about the opportunity to contribute my skills and learn from one of the most innovative companies in the world.

Throughout my academic journey, I have developed a keen interest in marketing and have actively sought opportunities to apply my knowledge in real-world settings. Last summer, I had the privilege of interning at Google, where I worked closely with the marketing team on various projects, including market research, social media campaigns, and content creation. This experience not only enhanced my marketing skills but also taught me the importance of collaboration, creativity, and adaptability in a fast-paced environment.

In addition to my internship experience at Google, I have also been actively involved in several extracurricular activities that have honed my marketing and leadership skills. As the Vice President of the American Marketing Association chapter at UC Berkeley, I have organized various events, workshops, and networking opportunities for students interested in marketing. Through this role, I have developed strong organizational, communication, and project management skills that I believe will be valuable in a marketing internship at Apple.

I am confident that my passion for marketing, coupled with my academic background and relevant experience, make me a strong candidate for this position. I am excited about the opportunity to bring my creativity, enthusiasm, and willingness to learn to Apple and contribute to the company's marketing efforts.

Thank you for considering my application. I would welcome the opportunity to discuss further how my skills and experiences align with the requirements of the Marketing Intern position at Apple. I look forward to the possibility of joining your team and contributing to Apple's continued success.

Sincerely,

Anna Gomez

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Sections of a marketing intern cover letter

Every great marketing campaign contains elements designed with messaging in mind. Each section of a marketing intern cover letter builds on the message that you are the best candidate for this opportunity:

  1. Cover letter header. This contains all your contact details and the date in a neat package. It's your introduction and graphic element.
  2. Greeting. Target your audience by addressing your reader by name. This is especially important in marketing because if you don’t know who you’re aiming at, your campaign may miss its target.
  3. Introduction. Kick off your campaign by introducing yourself and demonstrate your eagerness to learn in a real-world setting.
  4. Body. They’ve clicked the first link. The bulk of your letter explains what you’re classes and experience up to now have taught you and how you will take advantage of the internship opportunity.
  5. Conclusion. Wrap it up with a summary and prove you know that a good marketer always leaves  the prospect with a call to action.
  6. Signature. Sign off with a “Respectfully yours,” or other professional ending and your full name.

Just as each piece of collateral in a marketing blitz builds up the image and value of the product or service, each section of a marketing intern cover letter builds up your image to present your value add to the internship director.

Do not go over a page, especially at the beginning of your career. Aim to create a connection between you and your reader that will encourage them to want to learn more about you.

A general overview of cover letter writing can be found in our article: how to write a cover letter.

After designing your header and addressing the internship coordinator, it’s time to wow them with your intro paragraph.

Introduction of a marketing intern cover letter

What can you say about yourself that will impress your reader? If you haven’t worked in the field before, you may rely on a standout class project, or reveal the reason marketing speaks to you. Generate  audience engagement in part of your marketing intern cover letter or you’ll lose them.

Use your best pitch in your introduction to keep them reading.

Do

Dear Mr. Martin Humano,

As a baseball player who began in T-ball and is now on my university squad, I know the youth sports world inside out. I am eager to turn my love of baseball and my strong foundation in marketing, branding and consumer behavior to use in the real world. This combination makes me an excellent fit for the internship at WeRSports. 

Don't

Dear Mr. Martin Humano,

I am eager to learn real-life marketing skills in a sports company. I will be between my junior and senior year at college and this is a perfect time for me to accept an internship.

A great introduction connects immediately to the reader by explaining why you are writing to them and not just to anyone offering an internship. While you may not have quantifiable accomplishments in the field, you do have a reason for wanting the job. Telling the internship coordinator “I know the youth sports world from the inside” lends credence to your candidacy.

What knowledge or interest do you have in the product or company that distinguishes you from other intern prospects? If you have worked in the past, include a stellar accomplishment with supporting data.

Adaptable cover letter introduction example

Dear Mr. Brooks,

I am writing to express my strong interest in the Marketing Intern position at Apple Inc. As a current student at the University of California, Berkeley, pursuing a Bachelor's degree in Business Administration with a concentration in Marketing, I am excited about the opportunity to contribute my skills and learn from one of the most innovative companies in the world.

Copied!

Cover letter body for a marketing intern

The body of your cover letter follows a defined structure: 

  • Showcase your skills and experience
  • Present an image that gels with that of the company offering the internship
  • Create a strong message for your conclusion
  • End by giving the internship coordinator a compelling reason to contact you and a call to action

First body paragraph: your suitability for the role (skills & experience)

What makes you the best marketing student for the job? Your first body paragraph highlights all the skills and experience you have gained so far.

Without a wealth of marketing experience, you can still create a compelling narrative with these elements:

  1. Make the most of your education. Detail your classes, especially any upper level classes with a hands-on component or enhanced your marketing skills.
  2. Highlight marketing projects. Your schoolwork is fair game in your marketing intern cover letter. No one is expecting you to have directed multimillion-dollar marketing campaigns, but your class projects, whether individual or group, demonstrate an understanding of marketing principles and show your creative talents.
  3. Hobbies and extracurricular activities. Include any interests you have that relate to the internship. Creativity and innovative thinking add value so highlight any activities that demonstrate them. Holding an office in a club or organization shows leadership.
  4. Part-time jobs and volunteer work. Show that you are responsible and have transferable skills such as time management and organization through unrelated jobs.
Expert tip

Do your homework

Find out as much as you can about the company and the internship coordinator. Ask other marketing students if they’ve completed the internship to get more details about the company culture and expectations for interns.

Second body paragraph(s): alignment with the organization

Target your tone and style to each internship. There’s a gulf between a scrappy tech startup and a staid financial institution, so adjust appropriately. Within this portion of your marketing intern cover letter, you’re proving you not only have the skills, but the right outlook.

You may want to change the order of these paragraphs if you feel your affinity to the company makes a stronger argument than your experiences to date. 

For example, let’s say Pete and Gerry’s Organic Eggs is looking for a social media marketing intern. The “our story” section of its website makes it clear that the company doesn’t mind “ruffling a few feathers” to improve animal care standards.

You could include some of the following:

  • Time working at a pet shelter or other animal welfare agency
  • Activism for animal rights
  • Why you changed your eating habits
  • Values that include willingness to “ruffle a few feathers” to affect positive change (with examples)
Adaptable cover letter middle part example

Throughout my academic journey, I have developed a keen interest in marketing and have actively sought opportunities to apply my knowledge in real-world settings. Last summer, I had the privilege of interning at Google, where I worked closely with the marketing team on various projects, including market research, social media campaigns, and content creation. This experience not only enhanced my marketing skills but also taught me the importance of collaboration, creativity, and adaptability in a fast-paced environment.

In addition to my internship experience at Google, I have also been actively involved in several extracurricular activities that have honed my marketing and leadership skills. As the Vice President of the American Marketing Association chapter at UC Berkeley, I have organized various events, workshops, and networking opportunities for students interested in marketing. Through this role, I have developed strong organizational, communication, and project management skills that I believe will be valuable in a marketing internship at Apple.

I am confident that my passion for marketing, coupled with my academic background and relevant experience, make me a strong candidate for this position. I am excited about the opportunity to bring my creativity, enthusiasm, and willingness to learn to Apple and contribute to the company's marketing efforts.

Copied!

Call to action & conclusion: sell your brand

Attention spans are short, especially when a reader is plowing through dozens of letters. Finish with a flourish by strongly restating your key message so they’re tempted to reach out or at least put you in the “to interview” pile.

End with a call to action such as, “I’m eager to discuss how my skills and interest can be of benefit to the internship program.”

Finally, sign off with “Sincerely,” “Best Regards,” or another professional goodbye followed by your full name.

Adaptable cover letter conclusion and sign-off example

Thank you for considering my application. I would welcome the opportunity to discuss further how my skills and experiences align with the requirements of the Marketing Intern position at Apple. I look forward to the possibility of joining your team and contributing to Apple's continued success.

Sincerely,

Anna Gomez

Copied!

Key takeaways

Prove you’ve got what it takes to move your skills from the classroom into the workplace by using marketing knowledge to sell your candidacy. A great marketing intern cover letter matches the tone and style of the company while highlighting your unique talents.

Our cover letter builder will guide you through the process of creating an outstanding letter that will get you noticed.

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