You’re ready to start your job search. You’ve got this! How do we know? Because you’re a business marketing manager so you understand how to capture an audience and create brand awareness! In this case, the audience is hiring managers and the brand is you.
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Luckily, the techniques are similar.
Using Resume.io’s online resume builder, resume templates, 300+ writing samples and this guide, you will be able to:
- Leverage your years of experience to get to the next level
- Show off your marketing skills in the best light
- Tailor each job application for individual listings
- Use your knowledge of SEO to get past Applicant Tracking Systems (ATS)
- Make a great first impression on recruiters and hiring managers.
Get started on your marketing plan now and you will be on your way to your next job!.
What does a business marketing manager do?
The main responsibility of business marketing managers is overseeing the brand awareness and sales lead generation campaign for a company. They are the driving force behind all marketing efforts and manage the team behind building and executing these campaigns. Business marketing managers also communicate with the sales department.
At larger companies, business marketing managers may mostly be charged with running the department and at smaller companies they may create the campaigns themselves.
How to write a business marketing manager resume
Start the process of writing your business marketing manager resume with an understanding of what sections to include. Your CV should contain the following elements:
- The resume header
- The resume summary (aka profile or personal statement)
- The employment history section
- The resume skills section
- The education section
Choosing the best resume format for a business marketing manager
In most cases, the reverse chronological order resume format will serve you best as a business marketing manager. Especially if your career has followed a traditional path upward, this option will show the story of your progress from marketing intern on up.
Optimize for the ATS
Your job search is a great place to use your SEO and analytics skills. Each resume should be personalized based on the job listing. Analyze the keywords and phrases your target employer seeks and make sure you incorporate as many as is feasible into your work experience.
This strategy will help you rank higher with ATS software and get your resume into the hands of a human being. The caveat is that you should not “stuff” your resume with these words to the point where it looks too obvious. As you know from your marketing experience, too much can be as bad as too little.
Resume summary example
The summary of your business marketing manager resume is your elevator pitch. You have 3-5 sentences to intrigue recruiters so that they feel compelled to offer you an interview. We recommend a summary or profile instead of a resume objective, which are seen as old-fashioned.
This section is also known as a personal statement, but it is much more than that. It is an overview of what you will bring to a new company as its business marketing manager. The rest of your resume will be full of bullet points, but here your creativity plays an important role.
You should describe your biggest marketing success—whether it be a product launch, a content marketing win, or a strategic use of Google analytics—and show off your personality as a manager. Every word counts, so use powerful language and cut all the elements that don’t perform a specific function in your sentence/paragraph.
Also don't forget to have a look at our other related resume examples from the same Business & Management industry here. They include senior business analyst resume example, business development manager resume sample, business manager resume example, manager resume sample and product manager resume sample.
See adaptable resume example content below.
Experienced and energetic Marketing Manager with over 13 years of experience effectively managing marketing projects from conception to completion. Adept in utilizing digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Pragmatic and result oriented, I am determined to build market presence in the next company I join.
Employment history sample
Let’s move on to your marketing employment history section. This is the meat of your business marketing manager resume. Here you will detail your work experience and the story of your career growth. Use each bullet item to highlight a skill, a problem you solved, or a successful campaign.
Try to include different tools you have used, such as digital marketing, social media campaigns, eCommerce, or examples of marketing materials you have conceived of.
Also highlight your managerial skills and the ways in which you inspire and encourage teamwork. Your business development acumen is an important part of your management position, so tell a success story, including data if you have it. Use strong verbs that show the actions you take to get the job done right.
Give examples of marketing initiatives you spearheaded and their results.
Create a listing of job responsibilities.
See adaptable resume example content below.
Division Vice President Marketing at Zane Telecommunications, Austin
November 2016 - Present
- Effectively managed creative projects, promoting a superior corporate image.
- Designed and implemented direct mail campaigns, resulting in a 10% sales increase per quarter.
- Developed and maintained internal and external relationships, which were crucial to company enhancement and success.
- Assessed the strategies of competitors while avidly working to increase our own productivity.
Online Marketing Consultant at Freelance, Telecommute
August 2013 - June 2016
- Researched the motivations of users and consumers to better understand company goals.
- Advanced carefully planned strategies to improve company business.
- Fostered relationships to maintain existing clients, while developing new relationships to attract potential clients.
- Planned, executed, and led online marketing tactics, resulting in wide range company advancements.
Resume education example
Typically, business marketing managers have at least a bachelor’s degree in business administration, marketing, advertising, or communications. Some may have MBAs or other master’s degrees. List both major and minor, if relevant to your career.
If you have a degree higher than a bachelor’s, there’s no need to list your high school. You can keep your Education Section brief if you have a lot of work experience, or beef it up by listing specific classes or seminars you have taken if you are just beginning your career.
You should also list any industry associations you belong to and any awards or recognition you have earned. If you have more than two or three, create a separate Awards and Affiliations section to highlight them.
See a resume education example below.
Master of Business Administration, Harvard College, Cambridge
August 2010 - August 2011
- Winner of the 2004 Hackley Fellowship.
Bachelor of Science in Finance and Business, Brown University, Providence
August 2005 - June 2009
- Graduated summa cum laude
Business marketing manager CV skills example
Your skills section is where you pinpoint your best business marketing manager abilities. This section of your resume gives busy recruiters a chance to quickly scan for the skills employers seek. It is also another easy opportunity to personalize your application.
Make a “Master List” of all your skills and attributes before you begin. Jot down every skill you have used in any job to make sure you don’t miss anything. You can then create a new skills list for every job description.
As a business marketing manager, you have the dual responsibilities of designing and implementing marketing communications campaigns and adhering to marketing budgets and timelines. You must also assess campaign results and report on their results to stakeholders. You may also manage a marketing or sales team and must be an excellent delegator and communicator.
Choose a mix of soft skills, such as communications and time-management, and the hard skills necessary to be a great marketing manager such as social media savvy and ability to use Google analytics to drive campaigns.
See a resume skills section example below:
- Content Marketing
- Digital Marketing
- Market Forecasting
- Creativity and Innovation
- Advanced Copywriting
Resume layout and design
We don’t have to tell you how important first impressions are. In job-hunting and in marketing, you probably won’t get a second chance if your presentation isn’t well-designed. The key for your resume is legibility with a little flare. You are in marketing, so you want to show that you have an eye for design while still making sure your contact information and other important data are easy to find.
Let Resume.io give you a head start by choosing from one of our four layout template categories: Creative, Professional, Modern, or Simple. Any of those will work for your profession! Just choose one based on what kind of employer you’re targeting and what their image/vibe is like.
Although you may be tempted to get creative with words, keep your section headings simple. Recruiters don’t want to have to guess at what you mean when you name your Skill Section something cute like “I Can Do It!” And keep color to a minimum. An eye-catching splash is just the right amount.
We recommend using a dedicated online resume builder such as ours to avoid formatting errors. You will end up with a ready-to-send PDF document that is easily modified and ready to go.
One last tip: Have a friend or colleague proofread your resume before you send it. You may get lucky and a hiring manager won’t care about that typo, but why take the chance? Alternatively, make sure to use a resume builder that has a good built-in spell-checker function (we’ve put a lot of effort into ours so that it has your back!).
Key takeaways for a business marketing manager resume
- Business marketing managers head up the marketing department and its efforts to increase brand awareness and generate sales leads
- Your SEO skills will serve you well when it’s time to focus your resume to get past the ATS
- A master list of all your skills creates a foundation for this and all future job searches
- Creating a great resume is easy with our online builder tool and expertly-crafted templates.
Creating a great resume is easy. With the right tools it takes a few clicks and a few minutes!
