Writing an effective marketing coordinator resume is a lot like launching a campaign. You’ve got to know your audience in-depth, speak their language, and appeal to them. Chances are, you’ve already mastered the above skills, so it’s time to put them to use.
As a marketing coordinator, chances are you’ve worked in this fast-paced industry for a matter of years already. You know what it means to sell to an audience — whether that’s selling a product, a whole collection, or even an event. But what does it mean to sell YOU? Your resume is where you showcase your skills and experience in a bid to win over employers. If it’s been a while since you’ve done that, you’ve come to the right place.
Here at Resume.io, we help job seekers supercharge their hunt. We offer powerful resources including resume guides, resume examples for 350+ professions, and an easy-to-use resume builder. When you’re ready to take the next step on the career ladder, we’ve got you covered. Within this guide and resume example, we will cover:
- What a marketing coordinator does
- How to write a marketing coordinator resume (tips and tricks)
- The most effective format for a marketing coordinator resume
- Support on each section of your resume (summary, work history, education, skills)
- Expert resume layout and design hints.
What does a marketing coordinator do?
Marketing coordinators strategically plan and oversee the marketing activities for a company, brand, or agency. While the marketing world is wildly diverse, you may find yourself organizing advertising campaigns, managing PR plans, or dealing with social media content. Having an extensive knowledge of your audience is key.
When you have dipped your toes into this sector, you will want to choose a specialism. ‘Marketing coordinator’ is a generic term. However, there are many avenues you may choose to take. With that in mind, here are some of the types of marketing coordinators:
- Digital marketing coordinator
- Content marketing coordinator
- Product account coordinator
- Print marketing coordinator
- Advertising and marketing coordinator
- Social media marketing coordinator
Choosing the right path for your expertise is essential, as these roles vary dramatically. For instance, a social media marketing coordinator will be largely responsible for managing marketing campaigns on TikTok, Facebook, and Instagram. On the other hand, a content marketing coordinator will oversee writing such as blogs, articles, and press releases.
How much do marketing coordinators earn?
In the United States, marketing coordinators can expect to earn between $51,833 and $67,678 each year. The average salary for this type of professional comes in at $58,804. Of course, you should keep in mind that the amount you earn will depend on how many years you’ve worked in the industry, the training you have, and your expertise. As you work your way up the career ladder, you can demand a higher salary.
In each case, the more experience you have in the sector, the more you can expect to earn. For that reason, it’s well worth choosing your specialism early on. That way, you can learn as much as possible about that specific sector and master its nuances.
How to write a marketing coordinator resume
Ready to put pen to paper? When you want to write a marketing coordinator resume, it’s best to understand what to include. Your professional CV needs to feature the following:
- Resume header
- Resume summary (AKA personal statement or profile)
- Employment history section
- Resume skills section
- Education section
Avoid being too general in your application. As we have covered, the realms of marketing are diverse. Before you start working on your resume, you should know what type of role you’re going for. A social media marketing coordinator resume will differ greatly from a content marketing coordinator resume. Consider what specific skills, experience, and education come together to make you the perfect candidate for this position.
Next up, you want to research the marketing agency to which you’re applying. This step isn’t too challenging — most agencies want to shout about their past successes. Check out the company website to find case studies and examples of their best campaigns.
Take the time to look at the company’s past work. What types of brands does the agency represent? What media outlets do they work with? What style of content do they produce? The better versed you are on the business, the better you can tailor your resume.
The hiring manager may have hundreds of resumes to review. Yours needs to stand out from the crowd. Align your skills section with the agency’s existing activities. The more closely your application fits their operations, the more attractive your application will be.
Optimize for the ATS
Applicant Tracking Systems (ATS) are types of software that rank resumes by how closely each fits the job at hand. Only the top-ranked resumes end up on the hiring manager's desk. That means that your application could get rejected before a human even lays eyes on it. Luckily, you can tailor your resume to help it pass the ATS.
Since the software uses keywords to rank each resume, you should refer back to the original job posting. Chances are, the keywords that the ATS is looking for are the same ones used in the advert. Pick out any specific phrases and words from the post and use them throughout your resume. This hack might help boost your chances of success.
Choosing the best resume format for a marketing coordinator
For most marketing roles, the best format is reverse chronological order. Start at the top of the resume with your most recent accolades. As you go down the page, move backwards in time listing each of these feats. This approach is easy for recruiters to read.
This standard resume format may help you land your next interview. Your application tells the story of your experience so far. As you can see from our resume example, your most impressive position will be at the top of the page. The same goes for your highest qualification. At a quick glance, the hiring manager can see your best achievements.
There’s an exception to every rule! If you’ve taken a career break, you might want to mix things up. In that case, list your most relevant experience at the top of the page.
Resume summary example: your elevator pitch
A resume summary is like an elevator pitch. But instead of selling a product, you’re selling yourself. This is a three-to-four sentence description of your professional life. It goes neatly below your resume header and needs to quickly pique the hiring manager’s interest.
If you’re not sure where to start with your marketing resume summary, take a quick look at some of our other examples. You can take a peek at either the digital marketing resume sample or the business marketing manager resume sample. As you can see, the ideal summary needs to be short, snappy, and sell your most valuable attributes.
You don’t have space to write a memoir. To save words, avoid using ‘I’, ‘I have’, or ‘I am’ statements and get straight to the point. Tell the employer what you bring to the table. See our adaptable resume example below.
Passionate Marketing Coordinator with a drive for tailoring strategy to ensure awareness and excitement about a company's products and mission. Proven track record of consistently delivering timely and effective marketing programs.
Employment history sample: your story so far
As a marketing coordinator, you will already have years of experience in the game. Now is the time to tell your story so far. When listing your employment history, use the reverse chronological approach. Under each job title, bullet-point your tasks and achievements.
Are there any marketing-specific qualifications that employers look for?
While the job posting is your best source for the specific qualifications to include in your resume, there are several marketing-specific qualifications you can expect to see for marketing coordinator roles, such as social media marketing, digital marketing, email marketing market research, and collateral development.
Results matter in the world of marketing. Wherever possible, you should quantify your achievements. You might say your marketing campaigns had a ‘77% engagement rate’ or explain that you ‘increased sales by 68% overall’. The hiring manager wants to know what value you will bring to the team. Check out our resume sample below.
Marketing Coordinator, Dello Incorporated
Feb 2017 - Jul 2022, New York
- Collaborated with the creative team to bring ad campaigns to life through clear creative briefing and effective concept review.
- Worked closely with U.S. sales and business development teams to drive initiatives.
- Reported directly to the head of corporate marketing on progress with supporting the team’s brand awareness initiatives in the U.S.
- Developed seasonal promotions that engaged prospects.
- Planned and hosted online and offline events to create net-new sales opportunities and accelerate existing sales opportunities.
Marketing Coordinator, Jenfield & Reiser LLC
Apr 2013 - Dec 2016, New York
- Collaborated with sales and business development teams to drive initiatives related to event participation, project planning, and the coordination of day-to-day projects.
- Worked to drive the execution of marketing strategy and tactics, in partnership with business and marketing leadership
- Helped to build and execute integrated field campaigns using email marketing, social ad campaigns, and other appropriate channels.
- Used our content management tool to build landing pages.
- Assisted the regional sales team as needed to help increase brand awareness locally and regionally.
CV skills example: show off your talents
Show off your talents in the skills section of your CV. You need to let recruiters know that you’re a good all-rounder. Include a mix of marketing-specific skills and general talents. For example, you may want to say you have “excellent communication skills” and a “knowledge of Google Analytics.”
Your CV skills section needs to be tailored to the marketing role you’re going for. One of the easiest ways to do this is to look back at the job advert. What skills did the employer pick out? Do you have them in your roster? If the answer is yes, be sure to list them.
- Project Management
- Communication Skills
- Digital Marketing
- Marketing Strategy
- CRM and Mailing Technology
- Supportive Leadership
Marketing coordinator resume education example
Having the right qualifications is a sure-fire way to improve your chances of getting the job. As we’ve covered, you will need to use a reverse chronological order. That means starting with your most recent education. Below each accolade, list the key subjects it included.
Marketing courses can vary dramatically. Give the recruiter an idea of your expertise by spelling out what you covered in each qualification. For example, if you did a bachelor’s degree in marketing, you may want to specify that it include modules on social media, content writing, and analytics. Take a look at our resume sample for more inspiration.
New York University, Master of Science in Marketing
Sep 2015 - May 2017, New York
Resume layout and design: first impressions
Looks aren’t everything but you do need to make the right first impression. Recruiters need to quickly determine whether you’re worth interviewing. Make it an easy decision for them by keeping it clear. Use white space to your advantage and don’t over-complicate it.
Hiring managers spend an average of seven seconds looking at each resume. You don’t have long to make a first impression. Avoid busy-looking or complex layouts. Use a minimal and simple approach instead. Consider using one of our field-tested resume templates to take the stress out of formatting choices.
Key takeaways for a marketing coordinator resume
- Marketing coordinators can work in a variety of niches. Be sure to choose a specialism that suits your skill set and showcase that on your resume.
- Be specific when it comes to your achievements. It’s all about proving your value to the hiring manager.
- Tailor your resume to beat the ATS. Pick out keywords from the job advert and use them within your application.
- Don’t waste time or energy. Take all of the hard work out of formatting your application by using our adaptable resume sample as a guide.