As a brand ambassador, you’re used to touting the strong points of products and services, but what happens when it's your skills and experience that are on offer? You’ve already got the marketing know-how needed to write a winning resume. We’re here to help with the rest.
With 300+ occupation-specific writing guides and resume examples, Resume.io is an expert resource for job seekers in all fields and at all levels of their career. Step by step, we’ll cover the following topics in this resume guide, along with the corresponding brand ambassador resume example:
- Role of brand ambassadors and the job market outlook
- General writing tips for a brand ambassador resume
- The best format for structuring your resume
- Advice on each resume section: header, summary, work history, education and skills
- Professional resume layout and design hints.
What does a brand ambassador do?
It all starts with being a brand fan, telling the world firsthand what makes a product or service so great. From there, a brand ambassador job role can take many shapes and forms in a professional marketing or advertising capacity, across the gamut of social media platforms. Some brand ambassadors even work voluntarily on an unpaid basis, perhaps earning a referral commission or a more tangible product or preferred customer service reward.
Specific types of brand ambassadors include influencers, customer ambassadors, expert ambassadors and affiliate ambassadors. With marketing being a common denominator, some brand ambassador job functions may overlap with other positions. For more specific writing tips, check out our marketing resume examples: social media manager resume sample, blog writer resume example, content writer resume sample, digital marketing resume example and content marketing associate resume sample.
The U.S. Bureau of Labor Statistics (BLS) projects a 7% increase in jobs for demonstrators and product promoters from 2020 to 2030, on par with the average for all occupations. (There is no specific BLS category for brand ambassadors.)
How to write a brand ambassador resume
Your one-page brand ambassador resume should include these components:
- Employment history section
- Education section
- Skills section
Everything you’ve learned and practiced in the realm of marketing communications will serve you well as the brand of choice you promote to hiring managers. Your secret weapon is a knack for writing persuasive, actionable content that customers can relate to. A well-written brand ambassador resume speaks the employer’s language as follows:
- Customize the information, language and tone to what this brand ambassador job requires. Align yourself professionally and personally with what the employer and the brand itself stand for.
- Optimize your resume for the applicant tracking systems (ATS) that employers commonly program to screen for keywords in electronically submitted documents.
- Scrutinize the career ad listing of job requirements and brand details, and do additional research to support no. 1 and 2 above.
Choosing the best resume format for a brand ambassador
There’s more than one option for a brand ambassador resume format that does justice to your attributes.
The most commonly used chronological resume format works well for career histories that follow a linear path in employee positions. Alternative resume formats may be better suited to workforce newcomers, career change scenarios or very diverse occupational backgrounds.
Self-employed professionals working on a freelance or contract basis may opt for a project-based functional resume format. Other functional resumes emphasize specialized skills or niche market expertise rather than work history. For a brand ambassador, it might even be structured around brands you’ve represented. Some job seekers find a hybrid (combination) document best reflects their background and goals.
Resume summary example
The summary of your brand ambassador resume (sometimes called “profile” or “personal statement”) mirrors the face, voice and personality of your achievements.
Demonstrate how attuned you are to the needs and wants of customers when crafting brand marketing messages that resonate. Be selective about the smattering of accomplishments you choose to start your narrative here. Inject a few facts and figures into a synopsis otherwise colored with personality, passion and purpose
Hitting the mark is a matter of hitting the highest notes of who you are, what you’ve accomplished and why you are the best job candidate. Don’t give too much away, just enough to intrigue the reader.
Below is a brand ambassador resume example summary you can customize.
Engaging and enthusiastic Brand Ambassador with a talent for connecting with others, while working to achieve sales goals. Adept in utilizing marketing and sales strategies to effectively communicate the mission and identity of a brand or business.
Employment history sample
Where marketing communication strengths are concerned, the employment history section of your brand ambassador resume gets down to business. Outcomes and benefits of your brand promotion success stories should be brightly illuminated in such a way that any employer would want to be part of the next chapter.
Emphasize what you’ve done, not what you were expected to do. Use descriptive language: action verbs in the simple past or present tense, and keywords where they belong. Showcase accomplishments, rather than intent, citing measurable results in dollar or percentage amounts. Can expanded brand awareness be quantified alongside sales data? What about impacts on web traffic and social media engagement? Were customers influenced to change perceptions or behavior?
Below is a brand ambassador employment history resume sample you can use while writing your own.
Brand Amabassador at Tavana Inc., Park City
August 2018 - August 2020
- Networked and forged relationships with customers.
- Established a social media presence to communicate information and news about Tavana stores and events.
- Acted as the face of the brand and provided knowledge to internal teams.
- Remained up-to-date on trends and industry news.
- Acted as both a collaborative team member and an independent worker.
Brand Amabassador at Bluestone Denim, Park City
April 2017 - August 2018
- Represented the brand in an ideal manner and educated customers on the latest Bluestone Denim trends and product offerings.
- Offered personal shopping assistance to interested customers.
- Brought forth energy and enthusiasm when interacting with others.
- Remained knowledgeable and up-to-date about campaigns and sales.
- Collaborated with other team members and assisted with implementing marketing and sales strategies.
- Followed instructions with accuracy and precision.
Influencer Relations & Online-Marketing Intern at Deanna Nicole, Park City
September 2020 - June 2021
Brand ambassador resume education example
Compared to other occupations, educational requirements for brand ambassador jobs tend to be less uniformly defined.
However extensive or varied your educational background, focus on the most recent and relevant programs of study or training in the education section. List college degrees in reverse chronological order, from highest to lowest levels. Be sure to mention scholastic awards or other special achievements and honors.
Include diplomas, certifications, internships and on-the-job training you’ve completed, along with professional association memberships. Don’t overlook anything that demonstrates your regard for continuous learning to keep pace with constant change.
Below is the education section from a brand ambassador resume sample you can modify.
Bachelor of Science in Marketing at Salt Lake Community College, Salt Lake City
September 2017 - Present
High School Diploma at Park City High School, Park City
September 2013 - May 2017
CV skills example
The notion of marketing yourself in the CV skills section is hardly a stretch, considering your finesse in promoting key features of any top-flight brand. Again, you are the brand this time, with the chance to outshine other job candidates by listing a stand-out mix of hard and soft skills.
Staying ahead of learning curves comes with the territory of being a brand ambassador, so that’s worth conveying. Hand-in-hand with your research skills, your up-to-date knowledge as a trend-watcher lets recruiters know you are a step ahead of what’s best for the brand.
What makes a good brand ambassador?
According to Meltwater, the Oslo-based pioneer of online media monitoring, advises recruiters of brand ambassadors to seek:
- Core social media skills, including the ability to evaluate feedback using social listening tools.
- Medium-to-large engaged audience, just as vital as high follower volume.
- Cultural fit/professionalism/expertise, plus a good personality fit to resonate with consumers.
Check out a brand ambassador sample for the skills section below.
- Marketing and Sales
- Interpersonal Communication Skills
- Energetic Work Attitude
- Ability to Multitask
- Strong Attention to Detail
- Flexibility and Adaptability
Resume layout and design
As a brand ambassador, you have zero leeway for getting any visual aspect of your resume wrong — it simply must look the part of the savvy marketing specialist you are. If not, all of that effort devoted to your CV content could be in vain.
Everything you know about brand identity is at stake here. Just like your wardrobe choice for the job interview you are striving for — or for future brand promotion events after that — the layout, design and formatting elements of your resume should be consistently compatible. They should reflect not only the brand itself, but also the corporate image and workplace vibe — understated, carefree, artsy, sophisticated or somewhere in between. From web page headers and annual report chapter titles to CEO blogs and merchandise logos, there are many places to find clues for a resume that wears your look well but with a non-copycat flair.
Your creative instincts and talents may lead naturally to ideal choices of font style and size, text formatting, graphic flourishes and color splashes. But if you lack the time or inclination to do it all yourself, you may consider using a professionally-designed resume template. Choose one you like, enter your own replacement text and voilà — the tedious and time-consuming formatting steps are taken care of.
Your resume header typically gives hiring managers their first visual impression, so take advantage of its potential as a distinctive branding element. And never overlook the header’s importance for other than esthetic reasons. It identifies who your resume belongs to and how interested recruiters can instantly reach you.
Key takeaways for a brand ambassador resume
- Job opportunities for brand ambassadors cover a broad and diverse spectrum, with a promising outlook for market growth.
- The bar is set high for a brand ambassador resume to showcase marketing communication abilities above all else, with you and the brand being synonymous.
- Brand ambassadors may have an occupational advantage when it comes to customizing their resume to a specific job, optimizing the use of ATS-friendly keywords and research supporting both efforts.
- The employment history section of a brand ambassador CV lends itself to describing measurable outcomes that hiring managers are interested in.
- Brand ambassadors have as much at stake in their resume design and formatting choices as they do in the content. Check out our brand ambassador resume sample for more ideas on creating a stand-out header.