The first step in your business writing career is creating a content marketing associate resume that shows off your skills. Any great resume is a tool for marketing yourself, but if you want to elevate brands and companies for a living, you really need to sell it.
Resume.io is a one-stop resource for job hunting with resume guides and resume examples for 300+ professions plus an intuitive resume builder. Avail yourself of tools to develop a content marketing associate resume that helps you reach your career goals.
This resume guide and the resume example it contains will cover the following topics:
- What does a content marketing associate do?
- Expert advice on writing a content marketing associate resume
- The best format for a content marketing associate resume
- Making the most of each section of your resume (summary, work history, education, skills)
- Professional resume layout and design hints.
What does a content marketing associate do?
Content marketing associates help build out the foundation of a company’s marketing strategy, both internal and client-facing. This entry-level marketing employee works with data-driven online marketing tools to create a whole host of materials. The ideal candidate has a superior understanding of consumer habits and is able to drive results by using content marketing.
The primary goal of a content marketing associate is to back up the marketing department through operational tasks and content creation that helps to increase brand awareness and drive web traffic. They may be responsible for drafting blogs, case studies, emails, social media posts, or editing that content or images and videos.
Content marketing associates need to be tech savvy as well as consumer focused.
Content marketing associates are entry-level marketing employees. They earn a median salary of $49,731, according to Payscale.
How to write a content marketing associate resume
Before you begin compiling your content marketing associate CV, you need to know the basic sections to include. Your resume should consist of the following parts:
- The resume header
- The resume summary (aka profile or personal statement)
- The employment history section
- The resume skills section
- The education section
Choosing the best resume format for a content marketing associate
Most application documents follow the reverse chronological order resume format. There are two excellent reasons for this:
- It is the resume format recruiters are most familiar with and it makes it easy for them to scan for the information that is most important to them
- Applicant Tracking Systems (ATS) input your resume details into modules that are formatted in this way, which makes applying online much easier for you. See the expert tip below for more information on the ATS.
We highly recommend sticking with this format, but if you are not sure your career path fits this model, you can peruse the other formats we recommend.
Boost your odds against the ATS
In addition to scanning your resume into an HR system, the ATS also uses algorithms to rank it. Think of the algorithms as SEO: you need to use the right keywords and phrases to bump yourself up in the rankings. How? Examine the job listing and artfully insert important words into your resume. That method is no guarantee you will be seen by a person, but it will greatly increase your chances.
Resume summary example: define your brand
How do you excite customers and create a strong brand? Use those same tactics to attract recruiters in the summary of your content marketing associate resume. You have four lines of text to show off your writing skills, explain why you want the job and what you will do to enhance the marketing department.
Use strong descriptive words and highlight the greatest achievement that targets the skills your prospective employer seeks.
Our related marketing resume summary samples will help guide your writing. Start with the marketing associate resume example. If you're looking for other positions, try these below as well:
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Experienced and driven Content Marketing Specialist with over six years of experience creating compelling content across multiple media platforms. A passion for detail oriented and creative writing, and the ability to adapt content messages for multiple audiences across multiple platforms. Accustomed to high level responsibilities including creating content for a company’s websites, infographics, webinars, videos, and articles. Passionate about delivering entertaining and captivating content with an unobstructed path toward achievement.
Employment history sample
The bullet points in the employment history section of your content marketing associate resume should follow a fairly rigid format. Of course, all the action verbs and accomplishments are uniquely yours, but the STAR method will help you organize.
Start with the situation you faced, explain the task you took on, tell what action you took, and highlight the results you achieved. See our adaptable employment history resume sample below for more inspiration.
- Analyzed past marketing initiatives and revamped the company’s marketing efforts to keep readers and attract new ones.
- Successfully restructured our online presence, giving it a fresh and new feel.
- Worked to establish a more cohesive brand that clearly emanates the mission of the company.
- Aim to provide readers with valuable information, unique tools, lifestyle trends, and valuable content.
- Oversaw direct marketing trends that reached upwards of 100 million consumers.
Content marketing associate CV skills example
You’re looking for a content marketing associate job, so employers won’t expect expertise in all skills, but there are 10 skills most often listed in content marketing job descriptions that you should have some level of knowledge of. List the relevant ones in your content marketing associate CV skills section.
- Social media
- Email marketing
- Google tools
Try to include those mentioned in the specific job listing. Don’t neglect soft skills such as communication, organization, and attention to detail, especially if you are looking for an entry-level position. Employers won’t expect expertise in all these areas, but they are looking for someone who will fit into a team environment. If you are new to the job market, consider bumping this section above your employment history to emphasize what you will bring to the table. Check out our skills resume sample below.
- Google Analytics
- SEO Practices
Resume education example
Marketing professionals are typically expected to have a bachelor’s degree in marketing, English or communications. If you have a few years of work experience in the field, you may simply list all degrees and certifications here. Include industry and related honors or distinctions as well. If you hold a degree higher than a bachelor’s degree, you may leave out your high school diploma. Below you'll find the education section from our resume sample.
If you are just starting out your career and have completed online or in-person marketing courses, you may add a separate Certifications section to highlight your knowledge of areas such as SEO and data analytics. Other sections to consider are Industry Affiliations or Accolades.
- 2004-2008 NYU, Bachelor of Communications NY, NY
Resume layout and design: professional impression
You know that the most well-crafted text can fall flat without the visuals to enhance it. The same holds true of your content marketing associate resume layout. First impressions last so make a great one by taking as much care with the look of your resume design as you do with the content.
Your header is the one place for creativity and since you are in a creative field, you have a bit more leeway than a more conservation profession, but don’t go overboard. A professional look is one that steers clear of gimmicks and multiple, bright colors. It uses a standout font for headings and a different font for text. Above all, your text must be easy to read, so avoid cramming in more information by decreasing your margins or using a small font size.
For ideas on your layout, choose from among our expertly-tested resume templates. They are completely customizable, but will save you the time and effort of formatting.
Key takeaways for a content marketing associate resume
- Your content marketing associate resume requires you to market yourself and acts as a showcase for your skills.
- Marketing professionals need to be both tech savvy and people focused.
- Personalize your resume for the ATS but also to show each targeted employer that you can enhance their marketing department.
- Check out our adaptable resume sample to get started building a great layout.