Sales Manager resume examples & templates

Uncovering opportunity and driving growth. Every great product or service needs an equally great sales team. In your resume, you are the product. You have an obligation to sell yourself as the “next best thing.” 

Sales Manager resume examples by experience level

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Related Resume Examples

Account Executive resume example

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This resume template is an ideal choice for an Account Executive role as it highlights key features such as a proven track record in sales and client relationship management, essential for driving business growth and maximizing sales volume. The detailed experience sections emphasize collaboration with cross-functional teams, strategic planning, and leadership skills, all of which are crucial for an Account Executive tasked with fostering client relationships and identifying new business opportunities. Additionally, the template's clear presentation of skills and achievements, such as generating significant sales revenue and increasing sales volume, directly aligns with the responsibilities and goals of an Account Executive position.

Product Manager resume example

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This resume template is ideal for a Product Manager role, showcasing a comprehensive blend of technical expertise and strategic leadership, with sections highlighting key accomplishments in product development, user engagement, and team collaboration, ensuring relevance to the dynamic demands of product lifecycle management.
Perfect for aspiring Product Managers, this resume template effectively emphasizes critical skills such as customer requirements gathering and product strategy, while detailing hands-on experience with Agile methodologies and cross-functional team leadership, making it a standout choice for roles focused on innovation and market-driven product solutions.

Digital Marketing Manager resume example

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This resume template is an ideal choice for a Digital Marketing Manager role, showcasing a robust blend of strategic campaign management and team leadership skills, perfectly aligned with the demands of the position. Its clear layout highlights key achievements such as optimizing search engine rankings and implementing targeted email marketing programs, while the inclusion of relevant skills like SEO copywriting and Google Analytics further underscores the candidate's capability to drive brand awareness and digital presence effectively.

Field Sales Professional resume example

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This resume template is an ideal choice for a Field Sales Professional as it effectively highlights a robust track record of sales achievements and strategic client relationship management, essential for driving revenue growth in competitive markets. With features such as detailed accomplishments in boosting sales and productivity, alongside skills in negotiation and industry trend analysis, it aligns perfectly with the demands of a dynamic sales role, showcasing the candidate's ability to lead and innovate in the field.

Sales Assistant resume example

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This resume template is an ideal choice for a Sales Assistant role, as it highlights key features such as extensive experience in retail settings, strong organizational skills, and a commitment to exceptional customer service. The detailed work history showcases a proven track record in increasing sales and enhancing customer experiences, making it highly relevant for employers seeking a motivated and reliable candidate who can contribute to their sales team effectively.

Marketing Manager resume example

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This resume template is an ideal choice for a Marketing Manager role, showcasing a rich blend of strategic and creative expertise with a proven track record in enhancing corporate image and driving sales growth. Highlighting key achievements such as a 10% quarterly sales increase through direct mail campaigns and adept use of digital marketing platforms, it underscores the candidate's ability to foster crucial relationships and leverage competitive insights, making it highly relevant for companies seeking a dynamic leader to elevate their market presence.

Retail Manager resume example

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This resume template is an ideal choice for a Retail Manager role, showcasing a robust blend of leadership and sales expertise with over 15 years of experience in flagship stores. Its strategic focus on inventory organization, visual merchandising, and employee motivation aligns perfectly with the demands of retail management, while the quantifiable achievements in sales growth and customer satisfaction highlight the candidate's ability to drive results and inspire teams to exceed company goals.

Sales Associate resume example

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This resume template is an ideal choice for a Sales Associate role, as it effectively highlights key attributes such as enthusiasm, reliability, and a commitment to exceptional customer service, which are crucial for driving sales and ensuring customer satisfaction. The detailed work experience section showcases a proven track record in diverse retail environments, emphasizing skills like organization, communication, and problem-solving, making it highly relevant for potential employers seeking a candidate who can enhance the customer experience and contribute to sales growth.

Sales Representative resume example

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This resume template is an ideal choice for a Sales Representative role as it highlights key features such as a proven track record in driving sales growth and building strong customer relationships, essential for success in sales positions. With detailed descriptions of past roles and achievements, it showcases expertise in consultative sales techniques and marketing strategies, making it highly relevant for employers seeking candidates who can effectively prospect and initiate new business opportunities while maintaining existing client satisfaction.

Account Manager resume example

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This resume template is an ideal choice for an Account Manager role, showcasing a blend of strategic sales expertise and customer relationship management. With a clear emphasis on collaboration, leadership, and innovative problem-solving, it highlights the candidate's ability to drive revenue growth and enhance client satisfaction, making it highly relevant for positions that require a dynamic and results-oriented professional.

Business Development Manager resume example

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This resume template is an ideal choice for a Business Development Manager role as it effectively highlights the candidate's extensive industry experience and strategic acumen, essential for driving business growth and maximizing opportunities. With a clear emphasis on leadership, analytical thinking, and relationship-building, the template showcases a proven track record in developing strategic business plans and managing complex negotiations, making it highly relevant for roles requiring strong market positioning and innovative business strategies.

Business Marketing Manager resume example

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This resume template is an ideal choice for a Business Marketing Manager role as it showcases a wealth of experience in managing marketing projects and campaigns that drive sales and enhance company productivity. With a strong emphasis on digital marketing and strategic relationship building, the template highlights relevant skills such as content marketing, creativity, and market forecasting, making it perfectly suited for a candidate eager to expand market presence and foster impactful partnerships.

Customer Success Manager resume example

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This resume template is an ideal choice for a Customer Success Manager role as it effectively highlights a candidate's extensive experience in leading customer service operations and optimizing customer relationships, crucial for driving success in this position. With a clear emphasis on strategic planning, team leadership, and performance evaluation, the template showcases the candidate's ability to deliver world-class customer experiences and align business objectives with customer needs, making it highly relevant for the role.

Salesforce Admin resume example

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This resume template is an ideal choice for a Salesforce Administrator role due to its clear emphasis on key skills such as Salesforce configuration, data management, and user training, which are crucial for optimizing CRM processes and enhancing operational efficiency. The structured format highlights a proven track record of implementing system improvements and fostering user adoption, making it highly relevant for employers seeking a candidate who can drive business success through comprehensive Salesforce management and strategic data handling.

Sales Engineer resume example

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This resume template is an ideal choice for a Sales Engineer role as it seamlessly highlights a blend of technical expertise and sales acumen, essential for driving business growth in the tech sector. With a clear emphasis on cross-functional collaboration and client engagement, it showcases the candidate's ability to deliver impactful technical presentations and align product offerings with customer needs, making it highly relevant for roles that require bridging the gap between engineering and sales.

Marketing Director resume example

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This resume template is an ideal choice for a Marketing Director role as it effectively highlights a decade of strategic leadership in developing and executing innovative marketing campaigns that drive brand awareness and sales growth. With specific achievements in leading teams, digital strategy, and cross-functional collaboration at prestigious companies like L'Oréal USA and Unilever, it showcases the candidate's ability to align marketing initiatives with business objectives, making it highly relevant for a senior marketing position.

Employers experience the communication and influencing skills of a sales manager the moment they read the first few lines. How can those first lines of your sales manager resume prove your sales prowess and earn you an interview?

By applying the same clear, persuasive language you employ when convincing customers.

Propel your job hunt forward with a pitch-perfect resume that sells your career successes and nets you that all-important interview.

Resume guide for a sales manager resume

Much of the job will be spent talking on the phone, over the internet or in person, but when someone has the time to think about what to write about themselves, that content had better be utterly compelling. If you can’t sell yourself, how will you go about selling for your future employer?

But how do you write a resume that provides a stage for your selling skills? Market yourself for success with Resume.io. Our guides and resume examples cover over 500 professions, and our resume builder makes creating a compelling resume easier than ever.

This resume guide and corresponding car sales resume example will cover the following:

• How to write a sales manager resume
• Choosing the right resume format for car sales
• How to add your contact information
• Using summaries
• Adding your car sales experience
• Listing education and relevant experience
• Picking the right resume design/layout
• What the sales manager market looks like and what salary you can expect

Along with our resume examples and resume builder tool, we will help you to persuade and influence your dream employer, while ticking the ATS software boxes to make sure it is read in the first place. The secrets of a slick sales resume will be shared with you over the next few pages. Switch on!

How to write a sales manager resume

The very first step in writing your sales manager resume is understanding what sections to include. Your resume should contain the following elements:

• The resume header
• The resume summary (aka profile or personal statement)
• The employment history section
• The resume skills section
• The education section

No matter what the product or service, the best sales managers share a multitude of common traits. The sales role sits at the intersection of operations, product, marketing and finance, with close collaboration required to ensure that the sales offering is optimized. Analyze which aspects of the role are most important to the job you want and tilt your value proposition toward those needs. It’s the job of your sales manager resume to highlight how your unique talents and personality can fulfill the needs of the company.

Heighten the message within your resume by attending to the following:

• Impress with achievements instead of listing responsibilities. How have you boosted sales? What ideas did you implement that brought value to the company? Quantify these accomplishments within your summary and employment history sections.
• Alert your sales pitch just as you do for customers. Each job and each employer are different so modify your tone and the accomplishments you choose to highlight for every application.
• Make a professional yet friendly first impression with a resume template that reflects your sales and management style.
• Take the ATS screening software into account by sprinkling important keywords and phrases from the job listing throughout your sales manager resume.

Choosing the right resume format for a sales manager

A great sales pitch gets right to the point and so does a great resume for a sales manager. 

A reverse chronological order format helps you get there by placing your most recent achievements first and working back toward the beginning of your career, or at most 10-15 years back. This format applies to your work history and education sections.

If your route to sales has not been a straight line or you are just beginning your career, a hybrid or functional format may better highlight your strengths because they focus on skills over employment history.

Our resume builder includes designs in many styles, each with resume examples for each format. For sales managers, we suggest a modern layout for its clarity, readability, and sleek style.

Include your contact information

No salesperson leaves a meeting without leaving behind a business card containing easy-to-read contact information. The header is your resume’s business card. 

The main goal of the header is to put your phone number and email front and center, but it also serves as a design element. Here is the data to include in your header:

• Full name and title. List your first and last name and the title “Sales Manager’ unless the job listing names the position differently.
• Professional email address. Use a clean format like [email protected].
• Phone number. List a number where you can be readily contacted, with a professional voicemail greeting.
• Location. List only your city and state. Your street address and zip code are unnecessary. Note 'Willing to Relocate' or ‘WIlling to Travel’ here if applicable.
• LinkedIn. If your LinkedIn profile is active, relevant, and shows your sales network, include it here.

Don’t include:

• Date of birth: Not necessary and could potentially lead to age discrimination.
• Personal details: Marital status, social security number, passport number (even if the job requires international travel), etc.

Make use of a summary

Everyone wants to hire a superstar sales manager to add some rocket fuel to their bottom line. Your summary has to make it crystal clear that you are the one for them. A sales manager’s summary should leave functional details and personal qualities to one side. 

The one critical consideration for your future employer is what you have achieved (and consequently what you might be able to do for them). While percentages and sales growth fit well in the employment history section, there is nothing more impressive than leading with some really big numbers in the summary to grab their attention. If you are hitting 35% YOY growth targets every year, they may not care how you did it. After an employer reads the sales manager’s resume summary, you want them to be thinking one thing: “Wow. I wonder if they can do that for us?”

While you will likely go into more detail about your projects in the employment history section, the summary is a powerful place to include details about your most successful projects (if they are relevant to the role). Show that you are proud of what you have achieved and don’t hide the numbers. You may not be able to provide the full context, but your future employer will have a starting point for the job interview questioning. Knowing why the numbers matter is the very foundation of sales.

You can find adaptable sales manager resume example summaries below:

Outline your sales manager work experience: the sales cycle

Different stages of the sales cycle call for different behaviors from the sales manager. Ensure that your employment history paints a full picture. As the nature of sales roles can vary significantly, potential employers want to understand that you can do the basics of the role. 

They need to understand that you have worked in similar environments and have overcome similar challenges. Convince them that selling their product will feel like putting on a familiar pair of slippers. 

Your employment history should cover every aspect of the sales cycle – with your experience spread across your past employers. If possible, pick out aspects of each role that could be related to the job that you are applying for. It is better to expand on relevant experience than include stuff where they think “oh, that is not for us.” A sales manager has to have an affinity for their product or service, so the more the resume is geared towards it, the better.

Your employment history should also show your early adoption of sales techniques and methods. Social media has been a great selling tool for years now, so talk about how you are on the cutting edge of the industry. Every salesperson needs to be an influencer on social media, so that has to form a thread through your recent employment history. 

For example, this item shows adoption of CRM systems:

• Implemented CRM system to streamline sales processes, track customer interactions, and improve data accuracy, resulting in increased efficiency and productivity.

This one focuses on social media:

• Post weekly innovative sales techniques and informational pieces on company’s products and services on  LinkedIn

Make sure that your sales manager examples are not only measurable, but give them some context. You have to show your future employer how you have achieved the numbers and tell the story of the obstacles that you faced along the way. Nothing runs smoothly in sales and you have to show how you have been resilient. 

Here is an example:

• Developed and implemented strategic sales plans to penetrate new markets, resulting in a 30% increase in revenue within the first year after maintaining sales levels during Covid.

It is also important to cover how you worked with stakeholders. You are often not only selling to an external audience – sometimes you need buy-in from your own people in terms of how you go about hitting your sales targets. Showing how you collaborate with others is crucial in any resume, but especially for sales.

These sales manager resume example items show leadership and collaboration with team members and senior executives.

• Conducted regular sales training sessions to enhance team members' product knowledge, sales techniques, and customer service skills, resulting in improved sales performance and client engagement.
• Prepared and presented detailed sales reports and forecasts to senior management, providing insights and recommendations for future sales initiatives.

Include the relevant key skills that make you a great sales manager

There are countless situations in which your sales skills will be required: conferences, meetings, presentations, email correspondence, and social media. Are your skills up to the task in every situation? Describing your modern skillset in your sales manager resume is key to securing the very best roles. 

Some people assume that selling is a simple occupation. Find a buyer, tell them about the product or service, and they can make up their mind whether it is for them. In fact, modern sales managers have an incredibly skill-heavy job with technology and social media transforming the job from how it looked a decade ago. 

Combine hard and soft skills that create the perfect package for each job. Sales jobs may seem soft skills focused, but prospective employers are also looking for hard skills such as sales forecasting, CRM systems (HubSpot, Pipedrive, Salesforce or any others you have experience using), product knowledge or sales process proficiency. 

Sales managers must have great people, or soft skills, as well. Mentoring, leadership, relationship building, negotiation and critical thinking take your sales skills to the next level.

The resume builder suggests pre-written key skills with proficiency ranges you can set. You can also personalize your skills.

A resume for a sales manager should demonstrate skills throughout. Here are work history resume examples infused with both hard and soft skills: 

• Negotiated a three-year deal with a projected sales uplift of 120%
• Introduced a social selling process for the sales and marketing team
• Organized performance of supplier base, achieved cost savings of 13%
• Influenced internal stakeholders and managed customer service initiatives
• Developed promotional materials increasing new customer pipeline by 45%
• Collaborated with production teams on new product development and marketing
• Grew and mentored the sales team from 8 to 15 people and developed three new team leaders
• Created analytical dashboard for business visibility of all sales metrics

The job listing should guide your choice of skills and accomplishments to include.

Detail your education & relevant sales manager certifications

While most sales managers possess a bachelor’s degree in sales and marketing, many have taken courses and qualifications in a wide range of subjects. The education section of a sales manager's resume is a listing of any degrees or certifications relevant to the job. 

While a bachelor’s degree in sales and marketing or business qualification is preferred, most sales professionals will have been fully trained in a wide range of selling techniques. Especially if you're moving into a manager's role for the first time, the Certified Professional Sales Leader certification will boost your desireability, and it is advisable to mention a few of the higher profile qualifications such as: 

• Training and certifications. Courses, workshops, or even webinars that enhance your skills in sales, management or the industry in which you sell.
• Internships. Whether it be an industry internship, sales, or management experience, list it here.
• Professional development. Memberships in business or trade associations show that you’re developing knowledge, skills, and contacts.

People with an abundance of sales experience may not have formal qualifications, so their on-the-job education is important to emphasize. In terms of extra qualifications, it is common for sales professionals to attend external training and while it may not be advisable to include every individual training program, offering an insight into the most relevant qualifications for the job in question is a good idea.

Pick the right resume layout and design for a sales manager resume

The layout of your sales manager resume shows the hiring manager where you place the emphasis in your career. Make sure that your career successes are able to shine through and that your layout is memorable without getting too flashy.

A sales manager resume is not about cramming as much text into a two-page document as possible. You could come up with lots of content to fill two pages at a tiny font size, but your message would be utterly lost. Design your resume so that it comes across as being visually clean and easy to read. You shouldn’t make the reader guess as to what is important and what is simply filler. 

Keep it simple. Choose legible fonts and no or limited color. When you are choosing a resume template, look for clean lines and standout contact information. In our sales manager resume example, we chose the Dublin template. Personalize with the color that speaks to you (or matches the company logo).

Sales manager job market and outlook 

A great salesperson should never have a hard time finding a job, but what you sell is as important as how you sell. Knowledge in a growth industry such as healthcare  will make find a good job that pays well a lot smoother. 

What type of salary you can expect in sales management

Median salary for a sales manager is $82,488, with a typical range from $40,930-$$166,349. Rainmaker lists the following as the highest-paying sales jobs (median income in parentheses):

1. Tech sales engineer ($108,530)
2. Wholesale and manufacturing ($97,710)
3. Securities, commodities and financial services ($67,480)

Sales manager resume, text only

Key takeaways for building a sales manager resume

A dynamic sales manager resume is your pitch for employment. Summarize  with emotive language and impactful examples. You will be the public face of your product, so leave a lasting impression and demonstrate awareness of the employer’s product by sharing your relevant experience. Communicate your mix of hard and soft skills with specific achievements in context. When designing, ensure that the layout of your resume is a blend of practicality and creativity. 

Take advantage of online resume builder to make your life easier and the job application process faster!