An interview-winning digital marketing manager resume recognizes that your skills and experience are a product or service to be sold. Just as a digital marketing manager creates an enticing package for an audience, so must your resume attract the attention of recruiters.
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As a digital marketing manager, you may know all the ins and outs of getting clicks and results, but marketing yourself is a different challenge. Resume.io is a valuable resource for job seekers, with our resume guides and resume examples for 300+ professions, and an intuitive resume builder.
Within this resume guide and resume example, we will examine the following topics you need to create a powerful application:
- What does a digital marketing manager do?
- Tips for writing a digital marketing manager resume
- The best format for a digital marketing manager resume
- Guidelines for each section of your resume (summary, work history, education, skills)
- Professional resume layout and design hints.
What does a digital marketing manager do?
Digital marketing managers are branding experts who coordinate an organization’s online promotional strategies. They apply marketing strategies and techniques to improve their company’s online presence and promotional value. They develop and implement marketing campaigns, use email marketing strategies, and leverage social networks to achieve digital marketing goals.
Digital marketing managers are responsible for staying up-to-date with market trends and technology that might benefit the company. They are responsible for leading outreach marketing initiatives, aimed at improving company position, and brand, product and services awareness.
The field of digital marketing is a forward-looking one that evolves as new platforms arise. If a company markets itself and its products (and what company doesn’t?), that company needs digital marketing expertise.
According to LinkedIn, digital marketing managers are among the most in-demand marketing experts and the U.S. government predicts job growth of 10% through 2030.
The median salary for digital marketing managers is more than $69,000, while the top 10% earn upwards of $101,000 and beginners take in about $46,000, Payscale.com data reveals.
How to write a digital marketing manager resume
There’s no secret to the components that make up your digital marketing manager resume. Your CV should contain the following elements:
- The resume header
- The resume summary (aka profile or personal statement)
- The employment history section
- The resume skills section
- The education section
You may also consider adding an awards or accolades section if you have earned industry honors and you have the space within your document (which should be no more than two-pages). Make sure to carefully examine the job description before beginning to write your resume. Every company will have unique marketing goals that will require a special set of tools and knowledge. Your resume should not only convey your expertise as a digital marketer, but also demonstrate your understanding of the employers' objectives and the skills you'd use to reach them.
Choosing the best resume format for a digital marketing manager
Unless you have a compelling reason to do otherwise, we recommend sticking with the reverse chronological order resume format. Why? You know that making it easy for your audience is goal number 1 so make it easy for recruiters. They are used to this format and won’t have to hunt for your most recent position or skills.
If you are a consultant, have taken a non-traditional path to your current career, or are just starting out in digital marketing, you may consider one of the hybrid or alternative format options we offer.
Resume summary example: your marketing profile
Think of the summary of your digital marketing manager resume as your targeted pitch. This key section sits at the top of your document. If a recruiter has made it this far (they are likely to look at your experience and skills first), your profile can seal the deal.
Speak to your expertise, use strong, positive descriptions of yourself and tell the company how you will increase its visibility – all in 3-4 lines of type.
Know your audience
You know how to speak directly to your audience, so your biggest job here is understanding who your audience is. Research the company you’re applying to and their current marketing strategy. Then, explain to them how you will improve their branding.
Experienced digital marketing manager with extensive experience building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing presence content. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals.
Need more inspiration to write your summary? Our related marketing resume samples will give you even more ideas.
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Employment history sample: manager your story
The employment history of your digital marketing manager resume tells the story of your advancing career in bullet points. Notice that we said the story of your career and not the responsibilities you have had. That’s because you will focus your employment history on your accomplishments.
Choose the successes that best illustrate how you will elevate the marketing department at your targeted employer. Use details such as increases in sales and traffic to enhance your application.
- Evaluated client websites for mobile performance and optimal search engine rankings.
- Developed unique content for a variety of clients sites to improve presence and brand awareness.
- Organized and analyzed data and marketing results.
- Researched keywords relevant to marketing efforts of clients.
- Introduced scheduled targeted email marketing programs.
- Managed a teams of marketing professionals to ensure the success of marketing campaigns.
CV skills example: show of your SEO knowledge
Your CV skills section should answer the question: What do you bring to the table at a glance? A digital marketing manager CV needs to show a deep understanding of digital marketing platforms as well as the ability to manage.
The Digital Marketing Institute lists these top 7 skills:
- Video marketing
- SEO and SEM
- Content marketing
- Data analytics
- Design thinking and planning
- Tech expertise
- Persuasiveness
Analyze the job listing and use your SEO abilities to match your skills to those your prospective employer seeks. (If you sprinkle those keywords and phrases throughout your digital marketing manager resume to raise your chances of getting past the Applicant Tracking System (ATS) that HR departments use.) Below you'll find the skills section from our resume sample.
- Marketing Strategies
- Digital Marketing Platforms
- Social Networks
- SEO Copywriting
- Team Management
Digital marketing manager resume education example
The education section of your digital marketing manager resume is a listing of all your degrees and certifications. Any honors or distinctions should be noted here as well. Your high school diploma is an unnecessary inclusion if you have more than a bachelor’s degree. See our adaptable resume sample below for more ideas on how to format your education section.
- 2001-2005 Gloucester College, Bachelor of Marketing Gloucester, MA
- 2005-2007 DeMar University, Master of Business Administration Portland, ME
Resume layout and design: artfully professional
You understand design principles, so apply them here to project a professional yet creative impression with your resume design. Our biggest tip is to rein in your desire to stand out. Avoid too much flash or gimmick on your resume layout. Your portfolio will show off your artistic abilities and your resume layout can, too, as long as you remember that easy reading is the ultimate goal.
Start out with one of our customizable resume templates. It will take care of the formatting for you while allowing you to put your stamp on the design.
Show off your best work
Any extra effort on the part of the recruiter may doom your application. Make it as easy as possible for them to see your outstanding work. Link your portfolio directly from your digital marketing manager resume using our online resume builder.
Key takeaways for a digital marketing manager resume
- Digital marketing is a forward-looking field with many opportunities for those who keep abreast of new developments.
- Use your marketing savvy to target your audience – the hiring manager.
- Your SEO knowledge can help you get past your first obstacle: the ATS.
- Check out our digital marketing manager resume sample to create a great layout in a few clicks.
